Updated October 2026. What does a Google Ads click actually cost in Singapore? This index answers it with data, not guesswork. Every month Marketing Agency Singapore pulls Google Ads Keyword Planner data through the Google Ads API for 42 Singapore markets (20 medical specialties and 22 industries) and publishes what it takes to appear at the top of Google, keyword by keyword.
Use the lookup below to check any of the 4,190 keywords we track, or jump to a specialty or industry page for the treatment- or service-level breakdown, the 12-month search trend, Google's forecast for next month and the advertising rules that apply.
| Keyword | Vertical | Top-of-page bid | Searches/mo |
|---|
4,190 Singapore keywords with 50+ monthly searches, Google Ads Keyword Planner, October 2026. Source: Marketing Agency Singapore. Bids are Google's top-of-page estimates in SGD, not any advertiser's actual CPC.
Singapore Google Ads CPC by industry and specialty, October 2026
All 42 markets, ranked by volume-weighted top-of-page bid (high end). The priciest this month is Tuition & Enrichment at S$56.92. The cheapest is F&B & Catering at S$1.98.
| # | Specialty / industry | Sector | Top-of-page bid (low–high) | Searches / mo | Forecast CPC, November 2026 |
|---|---|---|---|---|---|
| 1 | Tuition & Enrichment | Industry | S$5.90–S$56.92 | 132,230 | S$15.92 |
| 2 | B2B Software | Industry | S$5.99–S$51.23 | 10,300 | S$20.71 |
| 3 | Vascular & Vein† | Healthcare | S$6.52–S$35.08 | 280 | S$34.73 |
| 4 | Accounting & Corporate Secretarial | Industry | S$5.70–S$31.14 | 11,800 | S$20.28 |
| 5 | Orthopaedics & Sports Medicine | Healthcare | S$9.41–S$30.49 | 3,740 | S$27.00 |
| 6 | Loans & Moneylending | Industry | S$7.00–S$27.11 | 104,010 | S$27.48 |
| 7 | Plastic Surgery | Healthcare | S$5.24–S$24.70 | 4,450 | S$26.75 |
| 8 | Specialist Clinics | Healthcare | S$6.80–S$22.57 | 3,120 | S$24.50 |
| 9 | Pest Control | Industry | S$6.33–S$20.19 | 11,900 | S$25.92 |
| 10 | Financial Advisers & Wealth | Industry | S$3.93–S$17.24 | 6,660 | S$19.93 |
| 11 | Endocrinology† | Healthcare | S$2.86–S$14.84 | 1,230 | S$19.57 |
| 12 | Aesthetic Medicine | Healthcare | S$3.83–S$14.51 | 18,060 | S$22.19 |
| 13 | Renovation & Interior Design | Industry | S$3.82–S$14.19 | 30,610 | S$15.43 |
| 14 | Cardiology | Healthcare | S$4.12–S$14.18 | 4,280 | S$19.86 |
| 15 | Legal Services | Industry | S$3.07–S$13.50 | 19,560 | S$20.08 |
| 16 | Movers | Industry | S$3.50–S$12.86 | 29,410 | S$20.12 |
| 17 | Fertility & IVF† | Healthcare | S$2.94–S$12.78 | 1,460 | S$19.74 |
| 18 | Eye Care & LASIK | Healthcare | S$3.46–S$12.59 | 7,250 | S$16.44 |
| 19 | Cleaning Services | Industry | S$4.16–S$11.75 | 25,530 | S$19.47 |
| 20 | Dermatology | Healthcare | S$3.05–S$11.13 | 23,930 | S$16.81 |
| 21 | Recruitment Agencies | Industry | S$2.32–S$10.87 | 17,010 | S$13.33 |
| 22 | Preschools & Childcare | Industry | S$3.06–S$10.66 | 45,280 | S$12.83 |
| 23 | Insurance | Industry | S$3.19–S$10.47 | 80,710 | S$19.29 |
| 24 | Oncology | Healthcare | S$1.82–S$9.74 | 2,480 | S$10.19 |
| 25 | Physiotherapy & Chiropractic | Healthcare | S$2.91–S$9.36 | 11,520 | S$16.77 |
| 26 | Logistics & Freight | Industry | S$1.47–S$8.25 | 22,950 | S$8.66 |
| 27 | Women's Health & O&G | Healthcare | S$1.98–S$8.03 | 7,470 | S$14.59 |
| 28 | Neurology | Healthcare | S$1.86–S$7.78 | 1,580 | S$17.24 |
| 29 | Veterinary | Healthcare | S$1.87–S$7.69 | 23,360 | S$23.78 |
| 30 | Property Agents | Industry | S$1.43–S$6.60 | 9,600 | S$9.72 |
| 31 | Dental | Healthcare | S$1.82–S$6.52 | 77,560 | S$14.32 |
| 32 | Aircon Services | Industry | S$2.11–S$6.48 | 32,490 | S$13.00 |
| 33 | Health Screening | Healthcare | S$1.39–S$5.56 | 17,840 | S$10.11 |
| 34 | Mental Health | Healthcare | S$1.68–S$5.38 | 9,110 | S$10.05 |
| 35 | Fitness & Gyms | Industry | S$0.91–S$5.26 | 172,780 | S$12.23 |
| 36 | GP & Family Medicine | Healthcare | S$1.33–S$4.58 | 175,690 | S$13.31 |
| 37 | TCM | Healthcare | S$1.29–S$4.04 | 29,880 | S$7.12 |
| 38 | Travel Agencies | Industry | S$0.46–S$3.15 | 67,630 | S$9.06 |
| 39 | Beauty Salons | Industry | S$0.82–S$3.03 | 256,450 | S$7.30 |
| 40 | Weddings | Industry | S$1.30–S$2.97 | 12,980 | S$5.96 |
| 41 | Car Rental | Industry | S$0.72–S$2.70 | 49,380 | S$5.39 |
| 42 | F&B & Catering | Industry | S$0.43–S$1.98 | 582,040 | S$7.17 |
Browse the index
Singapore Medical CPC Index (20 medical verticals)
- Aesthetic Medicine: S$14.51
- Cardiology: S$14.18
- Dental: S$6.52
- Dermatology: S$11.13
- Endocrinology: S$14.84
- Eye Care & LASIK: S$12.59
- Fertility & IVF: S$12.78
- GP & Family Medicine: S$4.58
- Health Screening: S$5.56
- Mental Health: S$5.38
- Neurology: S$7.78
- Oncology: S$9.74
- Orthopaedics & Sports Medicine: S$30.49
- Physiotherapy & Chiropractic: S$9.36
- Plastic Surgery: S$24.70
- Specialist Clinics: S$22.57
- TCM: S$4.04
- Vascular & Vein: S$35.08
- Veterinary: S$7.69
- Women's Health & O&G: S$8.03
Singapore Google Ads CPC Index (22 industries)
- Accounting & Corporate Secretarial: S$31.14
- Aircon Services: S$6.48
- B2B Software: S$51.23
- Beauty Salons: S$3.03
- Car Rental: S$2.70
- Cleaning Services: S$11.75
- F&B & Catering: S$1.98
- Financial Advisers & Wealth: S$17.24
- Fitness & Gyms: S$5.26
- Insurance: S$10.47
- Legal Services: S$13.50
- Loans & Moneylending: S$27.11
- Logistics & Freight: S$8.25
- Movers: S$12.86
- Pest Control: S$20.19
- Preschools & Childcare: S$10.66
- Property Agents: S$6.60
- Recruitment Agencies: S$10.87
- Renovation & Interior Design: S$14.19
- Travel Agencies: S$3.15
- Tuition & Enrichment: S$56.92
- Weddings: S$2.97
How the data works
- Source: Google Ads Keyword Planner via the Google Ads API, Singapore, English, Google Search network, in SGD.
- CPC: Google's top-of-page bid range (low and high). Our headline figure is the volume-weighted high end, which is what it typically takes to appear above the organic results.
- Cleaning: close variants counted once, brand searches excluded, minimum 30 searches a month.
- Forecast: Google's own forecast for next month's average CPC if you bid to win (maximum CPC S$50).
- Updates: monthly. Each month adds a row to every page's CPC history, so the index builds a real price history over time.
Top-of-page bids are Google's estimates, not any one advertiser's actual cost. Use them to compare markets and keywords, and to sense-check budgets before you launch.
How to cite this data
Marketing Agency Singapore (2026). Singapore Google Ads CPC Index: October 2026. Singapore Google Ads CPC Index, October 2026 update. https://marketingagency.sg/singapore-google-ads-cpc-index/. Data: Google Ads API (Keyword Planner), Singapore.
Free to reuse under CC BY 4.0: credit Marketing Agency Singapore and link to this page. Updated monthly.
Frequently asked questions
How much does Google Ads cost per click in Singapore?
It depends heavily on the market. In October 2026, volume-weighted top-of-page bids in our index range from S$1.98 (F&B & Catering) to S$56.92 (Tuition & Enrichment). Individual keywords range far wider. Look up your own keywords above.
Is this data free to use?
Yes. The index is published under a Creative Commons Attribution 4.0 (CC BY 4.0) licence. You can quote and reuse it, including in articles, reports and presentations, as long as you credit Marketing Agency Singapore and link to this page or the relevant industry page. The citation format is shown above. We update it every month.
Why are some medical keywords missing?
Google's Keyword Planner returns no data for some sensitive health terms, such as LASIK, IVF and psychiatrist. The Singapore Medical CPC Index tracks which terms are withheld each month.
Turn the data into a plan. Marketing Agency Singapore runs SEO and Google Ads across these industries and specialties, with every ad written to the rules of its sector.
