Free 301 redirect generator
When a URL changes, a 301 redirect sends visitors — and search engines — from the old address to the new one, preserving your rankings and links. This free tool — built by a Singapore SEO agency — turns a simple list of old and new URLs into ready-to-paste redirect rules for Apache (.htaccess), Nginx, WordPress or PHP. Paste your pairs, pick your platform, and copy. Everything runs in your browser.
301 vs 302: use the right one
A 301 is a permanent redirect — use it whenever a URL has moved for good. It passes almost all of the old page’s ranking signals to the new URL, which is exactly what you want during a redesign, migration or URL cleanup. A 302 is temporary — use it only when the move is genuinely short-term (a promo page, maintenance, A/B test), because search engines keep the old URL indexed. Using a 302 when you meant a 301 is a common, ranking-costing mistake.
Why redirects matter for SEO
Every indexed URL carries accumulated value — backlinks, history, rankings. Change or delete that URL without a redirect and you get a 404 error: visitors hit a dead end and the SEO value evaporates. Proper 301 redirects transfer that value to the new page and keep external links working. This is why site migrations live or die on their redirect map: a complete, correct set of 301s makes a migration invisible to Google; a missing or wrong one tanks traffic overnight.
Redirect best practices
Redirect each old URL directly to its final destination — avoid chains (A→B→C), which slow crawling and leak value; go A→C instead. Map like-for-like where possible (an old product page to the new product page, not just the homepage), since relevant redirects preserve more value. Always test after deploying — and pair this with our XML sitemap generator to resubmit your new URLs, and our AI visibility checker to confirm the new pages are crawlable.
Frequently asked questions
What is a 301 redirect?
A 301 is a permanent redirect that automatically sends users and search engines from an old URL to a new one, passing on nearly all of the old page’s ranking signals. It’s the standard way to move or rename a page without losing SEO value.
Do 301 redirects hurt SEO?
No — done correctly they preserve rankings and are essential when URLs change. Problems only arise from redirect chains, redirecting everything to the homepage instead of relevant pages, or using 302s for permanent moves.
Where do I add these redirects?
It depends on your server: Apache uses .htaccess, Nginx uses the server config, WordPress users can import a CSV into the free Redirection plugin, and PHP works on custom sites. Pick your platform above and paste the output in the right place.
What’s a redirect chain and why avoid it?
A chain is when URL A redirects to B, which redirects to C. Each hop slows page loads, wastes crawl budget and leaks a little ranking value. Always redirect straight to the final destination.
