Marketing Grants in Singapore: PSG, EDG, MRA and Sector Grants Explained

Singapore has one of the most generous support systems for SMEs in the region. Used well, marketing grants in Singapore can cover a large share of the cost of a new website, an e-commerce build, a branding project or an overseas campaign. The catch is that most businesses meet the schemes in fragments: a vendor mentions PSG, an accountant mentions EDG, a trade association mentions MRA. Very few people get a clear picture of which grant fits which project.

This hub pulls our grant guides together in one place. It explains how the core schemes differ, which sector-specific guides apply to your industry, and how to plan, apply for and claim a grant without your marketing timeline stalling. Grant terms, caps and eligibility rules change regularly, so always confirm current details with Enterprise Singapore, IMDA or the GoBusiness portal before you commit to a project.

Core Grant Schemes: PSG, EDG, MRA and More

Three schemes do most of the work for marketing budgets, and each funds a different kind of project. The Productivity Solutions Grant (PSG) supports pre-approved, off-the-shelf solutions from pre-qualified vendors. That covers website builds, e-commerce stores and certain digital marketing packages, with funding support of up to 50% of qualifying costs. Because the solutions are pre-scoped, PSG is the fastest route for most SMEs. The trade-off is flexibility: you buy a defined package rather than a bespoke engagement. Our guides to PSG for digital marketing, PSG for website development and PSG for SEO explain what typically qualifies.

The Enterprise Development Grant (EDG) is built for transformation projects rather than tools. Think brand strategy, a new go-to-market plan, or a structured digital marketing transformation. It also supports up to 50% of qualifying project costs, but applications are more involved: you need a clear project scope, measurable outcomes and a credible plan. Branding and design projects are a common EDG use case. The Market Readiness Assistance (MRA) grant is the one to know if you are expanding overseas. It co-funds overseas market promotion and business development, including overseas digital marketing campaigns.

Around these sit smaller and more specialised schemes: IMDA’s digital programmes, SkillsFuture Enterprise Credit for training, and the LEAD grant for trade associations. Our Enterprise Singapore grants overview maps how they fit together.

A useful rule of thumb when comparing schemes: PSG answers “which tool or package should we buy?”, EDG answers “how should the business change?”, and MRA answers “how do we get into a new market?”. If your project is a mix, for example a rebrand plus a new website plus an overseas launch, it may make sense to split it into separate applications rather than force everything into one scheme. Keep the scope of each application tight and its outcomes measurable. Assessors look for a clear link between the money and a business result, not a list of deliverables.

• SFEC Singapore: SkillsFuture Enterprise Credit for Training
• Using PSG Grant for E-Commerce: Build Your Online Store with Subsidies in 2026
• Using PSG Grant for Google Ads Management: A Guide for Singapore SMEs in 2026
• Using PSG Grant for SEO: Subsidised Search Engine Optimisation for Singapore SMEs in 2026
• Using PSG Grant for Website Development: Up to 50% Subsidy for Singapore SMEs
• Using the EDG Grant for Branding and Design Projects in Singapore
• Using the MRA Grant for Overseas Digital Marketing Campaigns in 2026

Grants by Industry

The core schemes are open to most sectors, but how they apply varies a lot by industry. The questions are which solutions are on the pre-approved list, which agencies run sector-specific programmes, and what assessors expect to see in an application. A restaurant looking at grants for F&B businesses is weighing very different options from a factory owner reading about grants for manufacturing.

Start with your own sector guide, then use the core scheme guides above for the detailed mechanics. If you are not sure where you fit, the complete list of SME grants is the broadest entry point. Foreign-owned firms should read grants for foreign companies first, because local shareholding requirements rule some businesses out of certain schemes. Founders should look at grants for tech startups alongside Startup SG.

Sector guides also flag programmes that sit outside the big three, such as agency-run initiatives for tourism, construction, healthcare or media businesses, and they show what a realistic project looks like in your industry. That is valuable when you write your proposal, because a project that mirrors how your sector is expected to transform tends to read as more credible than a generic marketing wish list. Sector support can change between budget cycles, so treat these guides as a starting map and check the current programme pages before you plan around a specific scheme.

• Government Grants for Logistics and Supply Chain Businesses in Singapore
• Government Grants for Manufacturing Businesses in Singapore (2026 Guide)
• Government Grants for Professional Services Firms in Singapore (2026 Guide)
• Government Grants for Retail Businesses in Singapore
• Government Grants for SMEs in Singapore: 2026 Complete List
• Government Grants for Social Enterprises in Singapore (2026 Guide)
• Government Grants for Tech Startups in Singapore (2026 Guide)
• Singapore Government Grants for Foreign Companies: EDG, MRA and Incentives

Using Grants for Marketing Projects

Knowing which grant exists is the easy part. Projects stall on the process: choosing an eligible vendor, writing a convincing proposal, waiting for approval before any work starts, and then submitting claims with the right evidence. Our guides to choosing a grant-approved vendor, writing a grant proposal and the claims and reimbursement process walk through each stage in order.

The most common and expensive mistake is starting work, or signing a contract, before the grant is approved. That can make the whole project ineligible. The second is treating a grant as free money rather than co-funding: you still pay your share and often the full invoice upfront, so plan cash flow before you apply. Our grant application tips cover how to avoid both. For specific marketing activities, there are focused guides on grants for social media marketing, marketing automation tools and trade shows and exhibitions. And because not every cost is grant-eligible, advertising tax deductions are worth understanding as a second lever.

Build the grant timeline into the marketing plan from the start. Approval can take weeks, and claims usually require proof of payment, deliverables and sometimes outcome data after the project ends. Assign one person to own the paperwork, keep invoices and reports in a single folder, and agree with your vendor upfront what evidence they will supply. Plan around peak campaign periods too. If a website must be live before a seasonal sale, apply early enough that approval does not land after the date you needed it.

• Singapore Grants for Email Marketing and CRM Systems
• Singapore Grants for Market Research and Consumer Insights: A 2026 Guide
• Singapore Grants for Marketing Automation Tools
• Singapore Grants for Social Media Marketing: PSG, EDG, and More
• Singapore Grants for Trade Shows and Exhibition Marketing: Your 2026 Guide
• Singapore Grants for Video Production and Marketing: A Complete 2026 Guide
• Startup SG Grants: Funding for New Singapore Businesses

Where to Start

Pick the route that matches your goal:

• You want a new website or online store quickly: start with PSG for website development or PSG for e-commerce.
• You are rethinking your brand or go-to-market: read the EDG guide, then EDG for branding and design.
• You are launching in another country: the MRA guide explains what overseas promotion it co-funds.
• You are not sure which scheme applies: use the GoBusiness grants portal guide to search by need.

If you would rather plan the project with a team that works on grant-supported campaigns, see our digital marketing services. We will tell you honestly if a grant is not the right fit.

Grant schemes, funding levels, caps and eligibility criteria are reviewed regularly. Always confirm the latest terms with Enterprise Singapore, IMDA or GoBusiness before applying.

Frequently Asked Questions

Which grant is best for digital marketing in Singapore?

It depends on the project. PSG suits pre-packaged solutions from pre-approved vendors, such as websites, e-commerce and some digital marketing packages. EDG suits larger transformation projects like brand strategy. MRA suits overseas market promotion. Many businesses use more than one over time.

How much funding can a marketing grant cover?

Our current guides describe PSG, EDG and MRA as offering up to 50% co-funding of qualifying costs, subject to caps and eligibility. The exact amount depends on the scheme, the project and your company profile, so check the latest terms before budgeting.

Can I start the project before the grant is approved?

Generally no. Starting work or committing to a vendor before approval can make the project ineligible. Wait for the approval or letter of offer before signing or paying.

Do foreign-owned companies qualify for Singapore grants?

Some schemes have local shareholding requirements, so eligibility varies. Our guide to grants for foreign companies explains which schemes may still be open and what to check.

Is the grant paid upfront?

Usually not. Most schemes reimburse an approved share of costs after you submit a claim with evidence, so you typically pay the vendor first. Plan your cash flow accordingly.

Can I combine grants with tax deductions?

Grant-funded and non-grant costs are treated differently for tax. Read our advertising tax deduction guide and speak to your accountant before assuming both apply to the same expense.