Physiotherapy Google Ads CPC in Singapore: October 2026 Data

Part of our Marketing Costs & Pricing guide →

Updated October 2026. Physiotherapy is one of the steadiest search markets in Singapore healthcare. “physiotherapy singapore” alone gets 4,400 searches a month, and demand barely moves with the seasons. Across 34 deduplicated physiotherapy, podiatry and sports-massage keywords, the volume-weighted top-of-page bid is S$9.36. That ranks physio #8 of the 15 verticals in our Singapore Medical CPC Index.

The data comes straight from the Google Ads API (Keyword Planner, Singapore, English) and is refreshed every month. Below: what each service costs to advertise, the most expensive searches, the monthly demand curve, and why the ad rules for physiotherapy and chiropractic work differently from those for clinics.

*Searches × 25% assumed #1 organic click-through × midpoint of Google’s top-of-page bid range. Data: Google Ads Keyword Planner, Singapore, English, October 2026.

Physiotherapy CPC by service

Keywords grouped by service, with bids weighted by search volume. A keyword searched 4,000 times counts for more than one searched 50 times.

What drives the order:

• Convenience commands a premium. This month the priciest group is Home physiotherapy at S$14.69, and “home physio singapore” is S$14.69 at the high end. Home physio usually serves post-surgery, stroke and elderly patients, whose families will pay for a therapist to come to them, and who often commit to a course of sessions rather than one visit. Few providers offer it, but those that do bid hard.
• A course of treatment, not a single visit. General physiotherapy terms such as “physio clinic singapore” (S$12.00) are priced on the value of a multi-session rehab plan. A knee or back patient who books once often returns six or eight times. That lifetime value supports a higher click cost than the first-visit fee would suggest.
• Sports massage is a different market. “sports massage singapore” (S$5.06) gets plenty of searches but draws massage studios and gyms as well as clinics. Patients see it as a one-off, lower-priced service, and the bids reflect that.

The most expensive physiotherapy keywords in Singapore

The top of this list mixes two kinds of intent. Service-type searches (home physio, podiatry clinic) come from patients who already know what they need. Location searches in the CBD, such as “physiotherapy tanjong pagar”, come from office workers fitting appointments around their working day. Some of the rows further down are practice names, which Keyword Planner groups with the category. Treat those as a sign of competition, not as keywords to target.

Podiatry is worth a close look. “podiatrist singapore” gets 2,900 searches a month at S$9.77 at the high end, which is a large share of physiotherapy’s head-term demand, served by a much smaller pool of providers. Foot pain, diabetic foot care and running injuries all feed it.

Physiotherapy search demand by month

Total monthly searches for the tracked physiotherapy & chiropractic keywords. Peak: March 2026 (13,270); low: December 2025 (10,500).

Physio demand is unusually flat. There’s a dip around Chinese New Year and year-end, and small peaks when people return to exercise and when sports seasons start. That stability makes physiotherapy a good fit for SEO. A ranking page earns roughly the same traffic every month, so the return compounds instead of chasing seasonal spikes.

Physio searches Google won’t show data for

We check the core terms by exact match every month:

“chiropractor singapore” returned no data from Keyword Planner in October 2026, and no chiropractic keyword in our seed set cleared the threshold. This vertical carries “chiropractic” in its name, but Google won’t size that market for advertisers. A chiropractic practice planning a Google Ads budget is working without the numbers every other vertical gets. Its own Search Console data and organic rankings are the only reliable demand signal.

What patients search vs what your ads can say

Here physiotherapy, chiropractic and podiatry differ sharply from clinics. MOH’s FAQ on the HCS (Advertisement) Regulations states that the Regulations do not cover non-licensable healthcare services, and names physiotherapy and chiropractic as examples. That isn’t a free pass. According to the same FAQ, advertising for these services falls under other law, such as the Medicines (Advertisement and Sale) Act. Section 4 of that Act prohibits publishing any advertisement referring to any skill or service relating to the treatment of any ailment, disease, injury, infirmity or condition affecting the human body.

Read literally, that is broader than the clinic rules. The searches with the clearest intent name a condition: knee pain, back pain, frozen shoulder, plantar fasciitis. Ad copy such as “Physio for knee pain, book today” refers to a service for treating an injury. Before writing condition-led ads, check with a lawyer and the Allied Health Professions Council’s guidance. Physiotherapy clinics run inside a licensed medical clinic may also be covered by the HCS rules, so confirm which regime applies to your premises.

Patients still search with praise words:

Whichever regime applies, the practical advice is the same. Keep ad copy factual: services offered, location, opening hours, qualifications and exact prices. Leave condition-led education to organic content, such as articles explaining what causes runner’s knee and how physiotherapy approaches it. An informational page has room for nuance that a 90-character ad doesn’t, and it ranks for the condition searches patients actually type.

Ads vs SEO for a physiotherapy practice

If one practice ranked first organically for every keyword in this dataset, the clicks would be worth roughly S$17,687 a month in equivalent Google Ads spend. That’s a ceiling, not a forecast. For physiotherapy it’s an unusually reliable one, because demand is so even across the year.

• Google Ads for high-value services in your catchment. Home physio, podiatry and branch-level searches, with factual copy and exact pricing.
• SEO for conditions and locations. Condition pages (knee, back, shoulder, foot) and one page per branch, each with a fully optimised Google Business Profile so you appear in the map pack for “physio + estate” searches. See our local SEO services.

Our multi-location clinic local SEO case study shows the location-page approach: all four branches reached the map pack for their priority “specialty + area” searches within six months.

Month-on-month changes

October 2026 is the first snapshot of this index. From next month this section shows which keywords got more or less expensive.

Methodology

Frequently asked questions

What is the CPC for “physiotherapy singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “physiotherapy singapore” in Singapore at S$3.44–S$11.02 per click, with about 4,400 searches a month. That is above the Physiotherapy & Chiropractic average of S$9.36. Source: Google Ads API, refreshed monthly.

What is the CPC for “podiatrist singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “podiatrist singapore” in Singapore at S$3.07–S$9.77 per click, with about 2,900 searches a month. That is above the Physiotherapy & Chiropractic average of S$9.36. Source: Google Ads API, refreshed monthly.

What is the CPC for “sports massage singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “sports massage singapore” in Singapore at S$1.84–S$5.06 per click, with about 1,600 searches a month. That is below the Physiotherapy & Chiropractic average of S$9.36. Source: Google Ads API, refreshed monthly.

What is the CPC for “shockwave therapy singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “shockwave therapy singapore” in Singapore at S$2.61–S$8.18 per click, with about 260 searches a month. That is below the Physiotherapy & Chiropractic average of S$9.36. Source: Google Ads API, refreshed monthly.

What is the CPC for “home physiotherapy singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “home physiotherapy singapore” in Singapore at S$2.56–S$14.69 per click, with about 170 searches a month. That is above the Physiotherapy & Chiropractic average of S$9.36. Source: Google Ads API, refreshed monthly.

What is the CPC for “home physio singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “home physio singapore” in Singapore at S$2.56–S$14.69 per click, with about 170 searches a month. That is above the Physiotherapy & Chiropractic average of S$9.36. Source: Google Ads API, refreshed monthly.

What is the CPC for “chiropractor singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner returns no search volume or bid data for “chiropractor singapore” in Singapore, so there is no published CPC benchmark. In our index, gaps like this cluster around sensitive health treatments. Advertisers bidding on it work without a forecast, and organic rankings plus your own Search Console data are the practical demand signal. Source: Google Ads API, exact-match check.

How much does a physiotherapy click cost on Google Ads in Singapore?

In October 2026, Singapore physiotherapy, podiatry and sports-massage keywords averaged S$2.91–S$9.36 across Google’s top-of-page bid range, weighted by search volume. The priciest keyword with 50+ monthly searches was “home physio singapore” at S$14.69.

Do MOH’s healthcare advertising rules apply to physiotherapists?

MOH’s FAQ says the HCS (Advertisement) Regulations don’t cover non-licensable services such as physiotherapy and chiropractic. Advertising for them falls under other legislation, including the Medicines (Advertisement and Sale) Act, which restricts ads referring to the treatment of ailments or injuries. A physio service inside a licensed clinic may be treated differently. Get advice on your own set-up.

Why is there no Google Ads data for chiropractors?

Keyword Planner returned no data for “chiropractor singapore” in October 2026. Google doesn’t explain withheld terms. Practices can usually still bid, but they can’t forecast volume or cost from Google’s tool, which makes organic search and their own Search Console data more important.

Is SEO worth it for a physiotherapy clinic?

Usually, yes. Physio demand is stable all year, condition searches are hard to address in compliant ad copy, and map-pack rankings capture the “physio near me” intent directly. Read our physiotherapy marketing guide and physiotherapy marketing playbook.