F&B and Catering Google Ads CPC in Singapore: October 2026 Data

Part of our Marketing Costs & Pricing guide →

Updated October 2026. Food is one of the cheapest industries to buy on Google in Singapore, and one of the biggest. Across 502 deduplicated F&B and catering keywords, the volume-weighted top-of-page bid is S$1.98. That ranks F&B #22 of 22 industries in Marketing Agency Singapore’s Singapore Google Ads CPC Index. Yet the tracked keywords drew 582,040 searches in September 2026, one of the largest volumes in the index. Clicks are cheap because food searches are often casual. A catering order for 80 people is a very different search from “restaurant singapore”, and the bids show it.

Data comes from the Google Ads API (Keyword Planner, Singapore, English), refreshed monthly. Below: cost by segment, the priciest searches, seasonality, and the food, halal, sugary-drink and alcohol rules that shape F&B ads.

*Searches × 25% assumed #1 organic click-through × midpoint of Google’s top-of-page bid range. Data: Marketing Agency Singapore analysis of Google Ads Keyword Planner, Singapore, English, October 2026.

F&B and catering CPC by segment

Keywords grouped by segment, with bids weighted by search volume.

Catering is where the money is. “catering singapore” gets 8,100 searches a month at a high bid of S$3.99. “corporate catering singapore” is pricier at S$7.43, because one corporate account can mean repeat orders all year. At the other end, “restaurant singapore” gets 22,200 searches but bids only S$2.08. Diners discover restaurants through maps, reviews and social media, so few restaurants bid hard on generic search.

The most expensive F&B keywords in Singapore

The top of the list is a mix of event catering, corporate catering and delivery-app searches. Even the priciest F&B terms cost less than a typical click in legal, finance or B2B software. That makes paid search one of the cheapest ways for a caterer to reach buyers who are ready to order. Food-delivery searches also appear in this list, so expect platforms to compete for some of the same terms.

F&B search demand by month

Total monthly searches for the tracked f&b & catering keywords. Peak: January 2026 (759,650); low: June 2026 (579,190).

Food searches swell towards year-end and around festive periods, when office parties, Christmas, Chinese New Year reunion meals, Hari Raya and Deepavali gatherings drive catering orders. Halal catering demand tends to rise around Hari Raya. Caterers should open festive menus and landing pages a few weeks before each peak, since corporate buyers often book early.

What diners search vs what your ads can say

“Best buffet” and “top restaurant” are fine for F&B as long as they can be substantiated under the ASAS code. The tighter rules for food ads are about health, halal, sugary drinks, alcohol and price:

• No health or medical claims. Under the Food Regulations, reg 12 applies the reg 9 claim bans to food advertising. An ad must not claim that a food has therapeutic action, will prevent or cure a disease, or that health “or an improved physical condition” may be achieved by eating it. It also can’t give anything that “may be interpreted as advice of a medical nature”. “Detox”, “boosts immunity” and “good for diabetics” are the usual offenders. Nutrition claims such as “low in sugar” are allowed if they meet the criteria, which MOH and HPB have regulated since 2 May 2024.
• Nutri-Grade “D” drinks can’t be advertised. Reg 184F bars publishing any advertisement that promotes a Nutri-Grade beverage graded “D”. Freshly prepared drinks were brought in from 30 December 2023. This matters for bubble tea, coffee and juice outlets running Google, Meta or influencer ads.
• Halal. Using the Muis halal certification mark, or anything resembling it, without approval is an offence under section 88A(5) of the Administration of Muslim Law Act. It carries a fine of up to $10,000 and/or 12 months’ jail. Muis’s certification conditions for eating establishments (effective 1 December 2023) also bar advertising that misleads on halal status, or that claims premises outside the certified scope are halal-certified.
• Alcohol. The ASAS code’s alcohol appendix says anyone shown drinking should be obviously over 18. Ads must not encourage over-indulgence or link drinking to social success. Google allows alcohol ads in Singapore, but with restrictions. The ABV must appear on the landing page for drinks of 0.5% or more. Some formats, such as dynamic search ads, aren’t allowed. Remarketing and Customer Match can’t be used to promote alcohol.
• Prices. The SCAP says advertised prices should include GST where it applies. CCS’s price transparency guidance treats service charges as mandatory charges to include in the headline price or show prominently beside it. “$16++” needs the “++” explained next to it. A per-pax catering price should show its minimum order and delivery fee upfront.

Influencer food tastings and preview events need sponsorship disclosure under ASAS’s social-media guidelines, for example #adv, #sp or #sponsored. This is a practical summary, not legal advice.

Ads vs SEO for F&B and caterers

If one business ranked first organically for every keyword here, the clicks would be worth roughly S$187,417 a month in equivalent ad spend. That’s one of the largest totals in the index, because the volume is so large. For restaurants, the organic asset that matters most is the Google Business Profile: photos, menu, hours and reviews feed the map pack where most dining decisions happen. For caterers, ranked menu and pricing pages for “buffet catering”, “halal catering” and “corporate catering” capture the high-value orders. Paid search can then fill festive peaks cheaply.

See our guides to Google Ads for catering, restaurant marketing and food advertising in Singapore.

CPC history and forecast

November 2026 forecast: bidding to win on the 5 head terms, Google forecasts an average CPC of S$7.17, about 352 clicks and S$2,522.75 in spend. The highest single-keyword forecast is “halal catering singapore” at S$7.35. Forecast CPCs run above today’s top-of-page range because they model an advertiser who outbids the field for the top position.

Month-on-month changes

October 2026 is the first snapshot of this index. From next month this section shows which keywords got more or less expensive.

Methodology

Frequently asked questions

What is the CPC for “restaurant singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “restaurant singapore” in Singapore at S$0.51–S$2.08 per click, with about 22,200 searches a month. That is above the F&B & Catering average of S$1.98. Google forecasts an average CPC of S$2.30 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “catering singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “catering singapore” in Singapore at S$1.26–S$3.99 per click, with about 8,100 searches a month. That is above the F&B & Catering average of S$1.98. Google forecasts an average CPC of S$7.34 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “buffet catering singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “buffet catering singapore” in Singapore at S$1.05–S$3.47 per click, with about 3,600 searches a month. That is above the F&B & Catering average of S$1.98. Google forecasts an average CPC of S$6.96 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “halal catering singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “halal catering singapore” in Singapore at S$1.11–S$3.64 per click, with about 2,400 searches a month. That is above the F&B & Catering average of S$1.98. Google forecasts an average CPC of S$7.35 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “mini buffet singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “mini buffet singapore” in Singapore at S$0.93–S$2.97 per click, with about 2,400 searches a month. That is above the F&B & Catering average of S$1.98. Google forecasts an average CPC of S$6.82 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “beverage catering singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “beverage catering singapore” in Singapore at S$2.21–S$9.77 per click, with about 50 searches a month. That is above the F&B & Catering average of S$1.98. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

Why are F&B Google Ads clicks so cheap in Singapore?

Volume and intent. F&B searches are numerous and often casual, and most restaurant discovery happens on maps, reviews and social media, so fewer businesses bid hard. In October 2026 the industry averaged S$0.43–S$1.98, ranking #22 of the 22 industries we track. Catering terms cost more because each order is worth more.

Can a bubble tea shop run Google Ads?

Not for drinks graded Nutri-Grade “D”. Food Regulations reg 184F bars ads promoting “D” beverages, and freshly prepared drinks have been covered since 30 December 2023. Ads for lower-graded drinks, or for the outlet in general without promoting a “D” drink, are a different matter. Check each creative.

Can a restaurant say “halal” in its ads?

Only if it’s accurate and doesn’t imply certification you don’t hold. Using the Muis halal mark or a look-alike without approval is an offence carrying up to $10,000 and/or 12 months’ jail. Muis’s conditions also bar ads that mislead on halal status or extend it to uncertified premises.