Neurology Google Ads CPC in Singapore: October 2026 Data

Part of our Marketing Costs & Pricing guide →

Updated October 2026. Neurology is one of the cheaper specialist verticals to advertise in Singapore, and the reason is how patients search. Across 11 deduplicated keywords, the volume-weighted top-of-page bid is S$7.78, ranking neurology #14 of the 20 verticals in our Singapore Medical CPC Index. A large share of the demand is people looking for lists and recommendations, not a booking.

The data comes straight from the Google Ads API (Keyword Planner, Singapore, English) and is refreshed every month by Marketing Agency Singapore. Below: what each type of neurology search costs, the most expensive individual terms, how demand moves, and what neurology practices can and can’t say in their ads.

*Searches × 25% assumed #1 organic click-through × midpoint of Google’s top-of-page bid range. Data: Marketing Agency Singapore analysis of Google Ads Keyword Planner, Singapore, English, October 2026.

Neurology CPC by search type

Keywords grouped by condition or service, with bids weighted by search volume. Only groups with at least 100 monthly searches are ranked, which in neurology leaves just a few.

Two things explain the pattern:

• Symptoms beat specialties. Patients with headaches, migraines or dizziness search for the symptom first. Condition-led terms such as “migraine specialist singapore” (S$7.65) and “headache specialist singapore” (S$7.18) are priced close to the specialist head term, because they carry similar intent.
• Recommendations, not bookings. “top 10 neurologist in singapore” (260 searches) and “recommended neurologist singapore” (170) are research searches. Advertisers bid less for them, at S$4.00 and S$7.01 respectively.

The most expensive neurology keywords in Singapore

The priciest terms are where a symptom meets a specialist: vertigo, migraine and headache, alongside “neurologist singapore” itself at S$9.06 for 880 searches a month. Complex conditions such as stroke, epilepsy, Parkinson’s and dementia barely register as paid searches. Those patients are usually referred by a GP or hospital rather than finding a neurologist through Google.

Neurology search demand by month

Total monthly searches for the tracked neurology keywords. Peak: March 2026 (1,960); low: February 2026 (1,430).

Neurology demand is flat compared with most of the index, with a dip around Chinese New Year. That makes it a good fit for steady, always-on SEO rather than seasonal campaigns.

Neurology searches Google won’t show data for

We check the core neurology terms by exact match every month:

“neurosurgeon singapore” returned no data in October 2026, while ranking-style variants such as “best neurosurgeon in singapore” (S$7.75) do. Neurosurgical practices can bid on the head term but can’t size it from Keyword Planner.

What patients search vs what your neurology ads can say

Neurology practices are licensees under the Healthcare Services Act, so their advertising falls under the HCS (Advertisement) Regulations 2021 and the Singapore Medical Council’s ethical code. Patients ask for rankings:

“Top [specialty] doctor”, “best”, “leading” and “highly experienced” are on MOH’s list of terms likely to be treated as laudatory, and they’re prohibited in a licensee’s advertising even when they’re true. In practice:

• Turn off dynamic keyword insertion on ad groups containing “best” or “top”, so Google can’t write those words into your headline.
• No results promises. “Migraine-free in 4 weeks” or “stop your vertigo in one session” create unjustified expectations.
• No unnamed comparisons, testimonials or promotions. MOH’s November 2024 FAQ confirms comparisons count even without naming a competitor. Reviews can’t be reproduced in ads, and discounts or “free” offers count as soliciting.

MOH’s FAQ also says SEO “is not considered as advertising”, while SEM is governed by the regulations. A neurologist can rank organically for “top neurologist in singapore” without making that claim in their own copy.

Ads vs SEO for a neurology practice

If one practice ranked first organically for every keyword in this dataset, the clicks would be worth roughly S$2,120 a month in equivalent Google Ads spend. The bigger prize is the symptom content that sits before these searches: headaches, dizziness, numbness and memory concerns.

• Google Ads for symptom-plus-specialist terms such as migraine, headache and vertigo, sent to factual condition pages with the doctor’s qualifications and exact consultation fees.
• SEO for recommendation searches and symptoms. Strong doctor profiles, genuine Google reviews and clear condition pages are how a practice appears for “recommended neurologist” searches without breaching the rules.

CPC history and forecast

November 2026 forecast: bidding to win on the 4 head terms, Google forecasts an average CPC of S$17.24, about 19 clicks and S$334.31 in spend. The highest single-keyword forecast is “neurologist singapore” at S$18.76. Forecast CPCs run above today’s top-of-page range because they model an advertiser who outbids the field for the top position.

Month-on-month changes

October 2026 is the first snapshot of this index. From next month this section shows which keywords got more or less expensive.

Methodology

Frequently asked questions

What is the CPC for “neurologist singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “neurologist singapore” in Singapore at S$1.98–S$9.06 per click, with about 880 searches a month. That is above the Neurology average of S$7.78. Google forecasts an average CPC of S$18.76 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “migraine specialist singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “migraine specialist singapore” in Singapore at S$1.55–S$7.65 per click, with about 90 searches a month. That is below the Neurology average of S$7.78. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “headache specialist singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “headache specialist singapore” in Singapore at S$2.56–S$7.18 per click, with about 70 searches a month. That is below the Neurology average of S$7.78. Google forecasts an average CPC of S$14.00 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “vertigo specialist singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “vertigo specialist singapore” in Singapore at S$2.34–S$9.08 per click, with about 50 searches a month. That is above the Neurology average of S$7.78. Google forecasts an average CPC of S$15.06 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “memory clinic singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “memory clinic singapore” in Singapore at S$1.34–S$4.01 per click, with about 30 searches a month. That is below the Neurology average of S$7.78. Google forecasts an average CPC of S$4.46 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “neurosurgeon singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner returns no search volume or bid data for “neurosurgeon singapore” in Singapore, so there is no published CPC benchmark. In our index, gaps like this cluster around sensitive health treatments. Advertisers bidding on it work without a forecast, and organic rankings plus your own Search Console data are the practical demand signal. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API exact-match check, refreshed monthly).

How much does a neurology click cost on Google Ads in Singapore?

In October 2026, Singapore neurology keywords averaged S$1.86–S$7.78 across Google’s top-of-page bid range, weighted by search volume. The most expensive term with 50+ monthly searches is “vertigo specialist singapore” at S$9.08.

Why are neurology clicks cheaper than other specialties?

Many neurology searches are for lists and recommendations rather than bookings, and complex conditions mostly arrive by referral. Compare cardiology (S$14.18) and gastro, urology and ENT (S$22.57).

Can a neurologist advertise as a “top” specialist?

No. “Top [specialty] doctor” is listed by name among MOH’s laudatory terms, which are prohibited in a licensee’s advertising regardless of accuracy. Registered qualifications and specialist accreditation are fine.