Oncology Google Ads CPC in Singapore: October 2026 Data

Part of our Marketing Costs & Pricing guide →

Updated October 2026. Oncology is the one medical vertical where Google’s own planning tool is most silent. “oncologist singapore” and “cancer specialist singapore” return no search volume or bid data at all from Keyword Planner. The searches that do carry data, 15 deduplicated keywords in all, average S$9.74 at the top of Google’s bid range. That ranks oncology #11 of the 20 verticals in our Singapore Medical CPC Index.

The data comes straight from the Google Ads API (Keyword Planner, Singapore, English) and is refreshed every month by Marketing Agency Singapore. Most of what Google does report is about screening and tests rather than treatment. Below: what each type of search costs, the most expensive individual terms, how demand moves, and what cancer care providers can and can’t say in their advertising.

*Searches × 25% assumed #1 organic click-through × midpoint of Google’s top-of-page bid range. Data: Marketing Agency Singapore analysis of Google Ads Keyword Planner, Singapore, English, October 2026.

Oncology CPC by search type

Keywords grouped by cancer type or service, with bids weighted by search volume. Several groups rest on only one or two keywords, so read them as direction, not precise benchmarks.

Three things shape these numbers:

• Screening is the commercial search. Patients who search “breast cancer test singapore” (S$14.99) or “colon cancer screening singapore” (S$15.41) are often well people booking a check. Health-screening providers, imaging centres and specialist clinics all compete for them.
• Treatment searches are rare and sensitive. Someone facing a cancer diagnosis is usually referred by a doctor rather than searching for a provider. The treatment terms Google does report, such as “proton therapy singapore” (S$2.55), carry low bids relative to their seriousness.
• Specific cancers attract specialist bidders. “breast cancer specialist singapore” (S$18.49) and “prostate cancer screening singapore” (S$26.59) are low-volume but priced like specialist terms, because a single patient relationship is long and complex.

The most expensive oncology keywords in Singapore

Almost every keyword in the table is about screening, testing or finding a specialist for a specific cancer. Very few are about the treatment itself. That matches how patients actually move through cancer care in Singapore: they search when they’re worried or due for a check, and they’re referred once there’s a diagnosis.

Price-led searches appear too, such as “chemotherapy cost singapore” (S$3.17) and “free cancer screening singapore” (S$5.06). These are people trying to understand what care will cost, and the best answer to them is clear, factual information rather than an ad.

Oncology search demand by month

Total monthly searches for the tracked oncology keywords. Peak: March 2026 (3,100); low: August 2026 (2,010).

Oncology demand is steadier than most of the index. Peaks tend to line up with awareness campaigns and screening drives rather than holidays. A provider’s content should be ready for those moments, with accurate screening and test pages in place well before them.

Oncology searches Google won’t show data for

We check the core oncology terms by exact match every month:

The two most obvious searches in the specialty, “oncologist singapore” and “cancer specialist singapore”, return no data at all. Google doesn’t explain why, but the gap is consistent with how it limits planning data on sensitive health topics. Advertisers can still bid on these terms; they just can’t size or price them from Keyword Planner. For cancer centres, organic rankings and Search Console data from their own condition pages are the only reliable picture of this demand.

What patients search vs what your oncology ads can say

Cancer care providers licensed under the Healthcare Services Act advertise under the HCS (Advertisement) Regulations 2021 and the Singapore Medical Council’s ethical code. In oncology, the rules match what patients need anyway: calm, factual information.

• No outcome or survival claims that create unjustified expectations. Every claim has to be factually accurate and capable of being substantiated, and MOH’s guidance points to credible, peer-reviewed sources.
• No laudatory terms. “Leading cancer centre”, “most advanced technology”, “state-of-the-art” and “centre of excellence” all appear on MOH’s list of terms likely to be treated as laudatory, and they’re prohibited even when true.
• No testimonials in ads. Patient stories can’t be reproduced in advertising, and reviews can’t be solicited or incentivised.
• No promotions. Discounted screening packages, “free” add-ons and “from $X” pricing count as soliciting. Exact prices with no prefix are allowed.
• National screening schemes are treated differently. MOH’s FAQ lists publicity for government-administered schemes, such as Screen for Life, among the examples exempted from the Regulations, provided it is factually accurate and not misleading. That covers publicising the national scheme, not a clinic’s own packages.

MOH’s FAQ also says SEO “is not considered as advertising”, while SEM is governed by the regulations. For oncology, organic content is where providers can do the most good: plain-language explanations of screening, tests and what to expect after a referral.

Ads vs SEO for cancer care providers

If one provider ranked first organically for every keyword in this dataset, the clicks would be worth roughly S$3,266 a month in equivalent Google Ads spend. That figure leaves out the largest searches in the specialty, which Keyword Planner doesn’t report at all.

A practical split for most oncology and screening providers:

• Google Ads for screening and tests, sent to factual pages that explain who the test is for, what it involves and its exact price.
• SEO for everything else: specialist profiles, cancer-type pages and treatment explainers, written to E-E-A-T standards and reviewed by the treating doctors.

CPC history and forecast

November 2026 forecast: bidding to win on the 5 head terms, Google forecasts an average CPC of S$10.19, about 15 clicks and S$150.35 in spend. The highest single-keyword forecast is “breast cancer specialist singapore” at S$25.34. Forecast CPCs run above today’s top-of-page range because they model an advertiser who outbids the field for the top position.

Month-on-month changes

October 2026 is the first snapshot of this index. From next month this section shows which keywords got more or less expensive.

Methodology

Frequently asked questions

What is the CPC for “cancer screening singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “cancer screening singapore” in Singapore at S$1.52–S$6.51 per click, with about 320 searches a month. That is below the Oncology average of S$9.74. Google forecasts an average CPC of S$9.59 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “proton therapy singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “proton therapy singapore” in Singapore at S$1.37–S$2.55 per click, with about 260 searches a month. That is below the Oncology average of S$9.74. Google forecasts an average CPC of S$9.17 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “breast cancer specialist singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “breast cancer specialist singapore” in Singapore at S$4.47–S$18.49 per click, with about 70 searches a month. That is above the Oncology average of S$9.74. Google forecasts an average CPC of S$25.34 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “lung cancer specialist singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “lung cancer specialist singapore” in Singapore at S$4.11–S$10.92 per click, with about 50 searches a month. That is above the Oncology average of S$9.74. Google forecasts an average CPC of S$18.37 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “prostate cancer treatment singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “prostate cancer treatment singapore” in Singapore at S$2.00–S$10.38 per click, with about 40 searches a month. That is above the Oncology average of S$9.74. Google forecasts an average CPC of S$5.34 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “prostate cancer screening singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “prostate cancer screening singapore” in Singapore at S$3.31–S$26.59 per click, with about 90 searches a month. That is above the Oncology average of S$9.74. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “oncologist singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner returns no search volume or bid data for “oncologist singapore” in Singapore, so there is no published CPC benchmark. In our index, gaps like this cluster around sensitive health treatments. Advertisers bidding on it work without a forecast, and organic rankings plus your own Search Console data are the practical demand signal. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API exact-match check, refreshed monthly).

What is the CPC for “cancer specialist singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner returns no search volume or bid data for “cancer specialist singapore” in Singapore, so there is no published CPC benchmark. In our index, gaps like this cluster around sensitive health treatments. Advertisers bidding on it work without a forecast, and organic rankings plus your own Search Console data are the practical demand signal. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API exact-match check, refreshed monthly).

How much does an oncology click cost on Google Ads in Singapore?

In October 2026, the Singapore oncology keywords that Google reports averaged S$1.82–S$9.74 across the top-of-page bid range, weighted by search volume. The most expensive term with 50+ monthly searches is “prostate cancer screening singapore” at S$26.59.

Why does Google show no data for “oncologist singapore”?

Google doesn’t publish a reason. The pattern across our index is that planning data is withheld for some sensitive health terms. Advertisers can still bid on them, but without a volume or bid benchmark.

Can a cancer centre advertise screening packages?

It can advertise screening services factually, with exact prices. Discounts, “free” add-ons, time-limited offers and comparative pricing count as soliciting under the HCS (Advertisement) Regulations. See also health screening CPC data.