Cleaning Services Google Ads CPC in Singapore: October 2026 Data

Part of our Marketing Costs & Pricing guide →

Updated October 2026. Cleaning sits mid-table on Google in Singapore, with commercial work priced well above home cleaning. Across 112 deduplicated keywords, the volume-weighted top-of-page bid is S$11.75, ranking #10 of 22 industries in the Singapore Google Ads CPC Index by Marketing Agency Singapore. Office & commercial is the priciest job type this month, at S$21.12.

The data comes straight from the Google Ads API (Keyword Planner, Singapore, English) and is refreshed every month. Below: what each type of cleaning costs to advertise, the most expensive searches, when demand peaks, and the licensing and pricing rules that apply.

*Searches × 25% assumed #1 organic click-through × midpoint of Google’s top-of-page bid range. Data: Marketing Agency Singapore analysis of Google Ads Keyword Planner, Singapore, English, October 2026.

Cleaning CPC by job type

Keywords grouped by job, with bids weighted by search volume.

What drives the order:

• Commercial contracts are worth more. “office cleaning singapore” sits at S$22.03, more than double “cleaning services singapore” (S$9.41). An office contract is recurring revenue, and fewer, licensed firms compete for it.
• Specialist cleaning is next. Sofa, mattress, carpet and curtain cleaning need equipment and command higher job values, so bids sit above general home cleaning.
• Home cleaning is volume. “part time cleaner singapore” (1,300 searches a month, S$8.47) and similar searches carry most of the demand, with many small operators and platforms bidding.

The most expensive cleaning keywords in Singapore

Office, commercial and industrial terms lead, together with specialist searches such as curtain and carpet cleaning. “maid service singapore” also carries a high bid, because cleaning firms and maid agencies compete for the same searchers.

Cleaning search demand by month

Total monthly searches for the tracked cleaning services keywords. Peak: January 2026 (37,980); low: August 2026 (24,320).

Cleaning demand peaks ahead of Chinese New Year, when households book spring cleaning, and is steadier through the rest of the year. Home-cleaning firms should front-load budget in December and January; commercial cleaners can run steadier campaigns year-round.

What customers search vs what your ads can say

Cleaning has a licensing rule for commercial work but no cleaning-specific advertising rule. What applies:

• Licence for non-domestic cleaning. NEA’s Cleaning Business Licence is required for any business offering non-domestic general cleaning, such as offices and condominium common areas. Cleaning private homes is exempt. Operating without a licence carries a fine of up to S$10,000, according to NEA’s FAQ. We found no NEA rule on advertising itself, so “NEA-licensed” claims simply need to be true and current.
• Hourly prices with conditions. CCS’s price transparency guidelines say unavoidable fees belong in the headline price. A “$15/hr” headline with a hidden four-hour minimum or transport fee is the typical problem, and hiding material facts in small print is an unfair practice under the Consumer Protection (Fair Trading) Act.
• Real before-and-after photos only. Unlike healthcare, cleaning firms can show results, but the ASAS advertising code says ads should not manipulate images to create a misleading presentation, and guarantees must state their period.
• Genuine reviews. CCS has published a list of businesses that admitted procuring fake reviews. Never buy or incentivise reviews.

This is a practitioner summary, not legal advice.

Ads vs SEO for a cleaning company

If one firm ranked first organically for every keyword here, the clicks would be worth roughly S$58,978 a month in equivalent ad spend. A practical split:

• Google Ads for commercial and specialist jobs, where the contract value carries the higher bids. Show the licence class on B2B landing pages.
• SEO and local search for home cleaning. Clear hourly and package pricing with minimums stated, plus estate-level local pages, win the high-volume residential searches at lower cost.

CPC history and forecast

November 2026 forecast: bidding to win on the 5 head terms, Google forecasts an average CPC of S$19.47, about 285 clicks and S$5,550.45 in spend. The highest single-keyword forecast is “office cleaning singapore” at S$29.03. Forecast CPCs run above today’s top-of-page range because they model an advertiser who outbids the field for the top position.

Month-on-month changes

October 2026 is the first snapshot of this index. From next month this section shows which keywords got more or less expensive.

Methodology

Frequently asked questions

What is the CPC for “cleaning services singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “cleaning services singapore” in Singapore at S$3.44–S$9.41 per click, with about 9,900 searches a month. That is below the Cleaning Services average of S$11.75. Google forecasts an average CPC of S$19.11 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “part time cleaner singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “part time cleaner singapore” in Singapore at S$3.10–S$8.47 per click, with about 1,300 searches a month. That is below the Cleaning Services average of S$11.75. Google forecasts an average CPC of S$17.79 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “office cleaning singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “office cleaning singapore” in Singapore at S$7.15–S$22.03 per click, with about 1,000 searches a month. That is above the Cleaning Services average of S$11.75. Google forecasts an average CPC of S$29.03 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “carpet cleaning singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “carpet cleaning singapore” in Singapore at S$5.50–S$12.60 per click, with about 1,000 searches a month. That is above the Cleaning Services average of S$11.75. Google forecasts an average CPC of S$22.95 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “mattress cleaning singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “mattress cleaning singapore” in Singapore at S$5.46–S$12.08 per click, with about 880 searches a month. That is above the Cleaning Services average of S$11.75. Google forecasts an average CPC of S$19.64 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “office carpet cleaning singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “office carpet cleaning singapore” in Singapore at S$12.02–S$26.23 per click, with about 140 searches a month. That is above the Cleaning Services average of S$11.75. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

Does a cleaning company in Singapore need a licence?

Businesses offering non-domestic general cleaning, such as offices or condo common areas, need NEA’s Cleaning Business Licence. Domestic cleaning of private homes is exempt.

Can cleaning companies use before-and-after photos in ads?

Yes, as long as they are genuine photos of your own jobs and not edited to exaggerate the result. The ASAS code bars manipulated images that create a misleading impression.