Mental Health Google Ads CPC in Singapore: October 2026 Data

Part of our Marketing Costs & Pricing guide →

Updated October 2026. Mental health is a large, fast-growing search market in Singapore, and it’s surprisingly cheap to advertise in. Google also hides its two most important terms. Across 29 deduplicated keywords, the volume-weighted top-of-page bid is S$5.38, ranking mental health #13 of the 15 verticals in our Singapore Medical CPC Index. Neither “psychiatrist singapore” nor “psychologist singapore” returned any data from Keyword Planner this month.

The data comes straight from the Google Ads API (Keyword Planner, Singapore, English) and is refreshed every month. Below: what each service costs to advertise, the most expensive searches, how demand moves through the year, and what the gaps in Google’s data mean for practices.

*Searches × 25% assumed #1 organic click-through × midpoint of Google’s top-of-page bid range. Data: Google Ads Keyword Planner, Singapore, English, October 2026.

Mental health CPC by service

Keywords grouped by service, with bids weighted by search volume.

Why mental health clicks cost what they do:

• A fragmented market of small practices. Most therapy in Singapore is delivered by independent counsellors, psychologists and small group practices, with modest marketing budgets. There are no large private chains forcing bids up the way private specialist groups do in surgery.
• The value is in the relationship, not the first click. A therapy client may attend for months, but session fees are far below a surgical case. Bids for “therapist singapore” (S$7.24, 3,600 searches) reflect that slower, smaller payback.
• Online counselling is contested by platforms. “online counselling singapore” (S$10.14) attracts both local practices and app-based platforms competing on convenience. Their bids lift it above the rest of the vertical.

The most expensive mental health keywords in Singapore

The expensive searches name a specific need: educational psychologists, ADHD and autism assessment, depression counselling, private therapy. Families looking for a child’s assessment have a clear, time-sensitive goal and are often comparing waiting times between public and private providers. Assessment services attract bids for that reason. Couples counselling has large volume (“couple counselling singapore”, 2,900 searches) but low bids, so it’s an easy place to win clicks cheaply.

Mental health search demand by month

Total monthly searches for the tracked mental health keywords. Peak: March 2026 (12,260); low: December 2025 (8,870).

Mental health searches move with the calendar. They tend to rise after the new year and around school and exam stress periods, and dip during festive weeks. For practices, the bigger trend is structural: demand for therapy, assessment and online counselling has grown steadily, while the supply of practitioners hasn’t caught up.

Mental health searches Google won’t show data for

We check the core mental health terms by exact match every month:

Both “psychiatrist singapore” and “psychologist singapore” came back empty in October 2026, while “therapist singapore” and “adhd assessment singapore” returned full data. Google treats mental health as a sensitive category and restricts how ads can be targeted around it. Withheld planning data fits that pattern, though Google doesn’t explain its reasons. In practice, a psychiatry clinic or psychology practice can’t forecast its core demand from Keyword Planner at all. The patients searching those terms still find someone, mostly through organic results and the map pack.

What patients search vs what your ads can say

The rules depend on who is advertising. Psychiatrists practising in a medical clinic or hospital are covered by the Healthcare Services Act. Their advertising falls under the HCS (Advertisement) Regulations 2021 and the Singapore Medical Council’s ethical code. Psychologists and counsellors in independent practice are generally not HCSA licensees, so those regulations don’t apply to them in the same way. Their advertising is shaped instead by other laws, such as the Medicines (Advertisement and Sale) Act, and by their professional bodies’ codes. Get advice on your specific set-up.

For HCSA licensees, the familiar restrictions apply:

• Laudatory terms such as “best”, “top [specialty] doctor”, “leading” and “highly experienced” are prohibited regardless of accuracy.
• Testimonials can’t be reproduced in advertising. In mental health they also raise confidentiality concerns, even when a client volunteers one.
• Time promises such as “feel better in 3 sessions” create unjustified expectations.
• Medical certificates. MOH’s November 2024 FAQ is explicit that licensees can’t advertise the potential to obtain an MC (“get sick leave from your couch”). That’s relevant to any teleconsultation service.

Even where the HCSA regulations don’t formally apply, the same standards are good practice for any therapy practice. Clients choose a therapist on trust, and copy that overpromises loses it.

Ads vs SEO for a mental health practice

If one practice ranked first organically for every keyword in this dataset, the clicks would be worth roughly S$8,761 a month in equivalent Google Ads spend. That figure excludes every psychiatrist and psychologist search, because Google won’t report them.

A practical split for most practices:

• Google Ads, carefully, on the buyable terms: therapist, counselling and assessment searches, sent to pages that state qualifications, approach, languages and exact fees.
• SEO for the withheld demand and the research phase. Psychiatrist and psychologist profile pages, condition explainers, “what to expect at your first session” and assessment process pages. People often read for weeks before they book, and organic content is what they read.

Month-on-month changes

October 2026 is the first snapshot of this index. From next month this section shows which keywords got more or less expensive.

Methodology

Frequently asked questions

What is the CPC for “therapist singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “therapist singapore” in Singapore at S$2.12–S$7.24 per click, with about 3,600 searches a month. That is above the Mental Health average of S$5.38. Source: Google Ads API, refreshed monthly.

What is the CPC for “adhd assessment singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “adhd assessment singapore” in Singapore at S$2.23–S$6.25 per click, with about 170 searches a month. That is above the Mental Health average of S$5.38. Source: Google Ads API, refreshed monthly.

What is the CPC for “depression treatment singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “depression treatment singapore” in Singapore at S$1.32–S$2.97 per click, with about 110 searches a month. That is below the Mental Health average of S$5.38. Source: Google Ads API, refreshed monthly.

What is the CPC for “autism assessment singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “autism assessment singapore” in Singapore at S$1.52–S$5.36 per click, with about 50 searches a month. That is below the Mental Health average of S$5.38. Source: Google Ads API, refreshed monthly.

What is the CPC for “online counselling singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “online counselling singapore” in Singapore at S$1.90–S$10.14 per click, with about 110 searches a month. That is above the Mental Health average of S$5.38. Source: Google Ads API, refreshed monthly.

What is the CPC for “psychiatrist singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner returns no search volume or bid data for “psychiatrist singapore” in Singapore, so there is no published CPC benchmark. In our index, gaps like this cluster around sensitive health treatments. Advertisers bidding on it work without a forecast, and organic rankings plus your own Search Console data are the practical demand signal. Source: Google Ads API, exact-match check.

What is the CPC for “psychologist singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner returns no search volume or bid data for “psychologist singapore” in Singapore, so there is no published CPC benchmark. In our index, gaps like this cluster around sensitive health treatments. Advertisers bidding on it work without a forecast, and organic rankings plus your own Search Console data are the practical demand signal. Source: Google Ads API, exact-match check.

How much does a therapy click cost on Google Ads in Singapore?

In October 2026, mental health keywords averaged S$1.68–S$5.38 across Google’s top-of-page bid range, weighted by search volume. The priciest term with 50+ monthly searches is “online counselling singapore” at S$10.14.

Why can’t I see search volume for “psychiatrist singapore”?

Keyword Planner returned no data for “psychiatrist singapore” or “psychologist singapore” in our exact-match checks this month. Google treats mental health as a sensitive category. The searches still happen. Use Search Console on your own site to measure them.

Do the HCSA advertising rules apply to psychologists and counsellors?

Generally not in the same way. The HCS (Advertisement) Regulations cover licensees under the Healthcare Services Act, such as medical clinics with psychiatrists. Independent psychologists and counsellors are usually outside that licensing, but other laws and professional codes still apply. Take advice on your own set-up.

Is SEO worth it for a therapy practice?

Yes, especially because the core psychiatrist and psychologist searches can’t be planned in Keyword Planner and clients research before they book. See our SEO for healthcare guide.