GP Clinic Google Ads CPC in Singapore: October 2026 Data

Part of our Marketing Costs & Pricing guide →

Updated October 2026. GP clinics have the biggest search market in Singapore healthcare and some of the cheapest clicks. The tracked GP keywords drew 175,690 searches in September 2026, more than any other vertical in our Singapore Medical CPC Index. Yet the volume-weighted top-of-page bid is just S$4.58, ranking #14 of 15 verticals. Cheap clicks at that volume add up: GP has the largest organic value-at-stake in the index.

The data comes straight from the Google Ads API (Keyword Planner, Singapore, English) and is refreshed every month. Below: what each type of GP search costs, where the expensive clicks are, the weight-loss drug searches, and the specific MOH rules that catch GP ads out.

*Searches × 25% assumed #1 organic click-through × midpoint of Google’s top-of-page bid range. Data: Google Ads Keyword Planner, Singapore, English, October 2026.

GP CPC by search type

Keywords grouped by what the patient wants, with bids weighted by search volume.

What drives the order:

• Self-pay services cost the most. This month’s priciest group is Weight-loss clinics at S$15.73. “weight loss clinic singapore” sits at S$15.55. Weight management is self-paid, often runs over months and involves repeat consultations. That’s a very different economic picture from a single acute visit.
• “Near me” is huge and cheap. “clinic near me” alone has 135,000 searches a month at S$4.53 at the high end. The patient wants the closest open clinic, now. Google answers that with the map pack, and the clinic that wins is the one with the closest, best-maintained Google Business Profile, not the highest bid.
• Subsidised and low-fee services stay cheap. Telemedicine (“teleconsult singapore” S$4.06), house calls and travel vaccinations are price-competitive, and advertisers don’t bid much for them.

The most expensive GP keywords in Singapore

The top of the list rewards specificity. “medical centre singapore” and “gp clinic singapore” (S$11.86) get far fewer searches than “clinic near me” but cost more per click. Someone typing “gp clinic” is choosing a regular practice, with all the repeat visits that come with it. The “near me” variants with a qualifier (“private clinic near me”, “clinics near me open today”) also sit higher. The qualifier tells the advertiser what the patient wants.

The weight-loss drug searches

Every month we also check the GLP-1 brand names by exact match:

“ozempic singapore” (2,400 searches, S$11.34), “wegovy singapore” (S$13.62) and “mounjaro singapore” (S$14.94) all show active bids. That’s notable, because Google doesn’t let advertisers promote prescription drugs in Singapore ads. The likely explanation is clinics and telemedicine providers bidding on the drug names with ads that talk about weight management rather than the medicine itself. We can’t see who is bidding. Either way, the ad copy and the landing page are where the compliance risk sits: prescription drug names have no place in either. Several sexual-health terms (“erectile dysfunction singapore”, “vasectomy singapore”) returned no data at all.

What patients search vs what GP ads can say

GP clinics are licensees under the Healthcare Services Act. Their ads fall under the HCS (Advertisement) Regulations, including the ban on laudatory terms such as “best”, “top” and “leading”. Patients search with them anyway:

Price-led searches (“cheapest clinic near me”, “cheapest teleconsult”) are where GP ads most often go wrong. MOH’s November 2024 FAQ update added three rules that read as if they were written for GP and telemedicine advertising:

• No MC advertising. Licensees can’t mention or reference medical certificates where it could be read as advertising the chance of getting one. That includes “sick leave”, “medical leave” and “medical excuse”. MOH’s own examples of improper ads: “Get MC for as little as $10”, “Get sick leave MC from the comfort of your couch”, “MC in 1 minute!” and “Medical Consultation from $10”.
• No unrealistic consult times. Teleconsultation providers can’t claim or imply that a consult will be completed within a specified time if that would be inaccurate or misleading.
• No comparisons, even unnamed. MOH gives the example of a clinic advertising that it doesn’t do “one-second consults” after a competitor appeared in the news. That counts as comparing itself with another licensee, even without naming it.

The general rules apply too. No “as low as” or “lowest price” wording, no discounts or “free” offers, and no reproduced testimonials. GP ads should list services, opening hours, location and exact fees, and nothing more promotional than that.

Ads vs SEO for a GP clinic

If one clinic ranked first organically for every keyword in this dataset, the clicks would be worth roughly S$154,796 a month in equivalent Google Ads spend. That’s the largest figure of any vertical in the index. For GPs, most of that value runs through local search.

• Local SEO first. A complete, accurate Google Business Profile with correct opening hours (including public holidays), services, photos and organic patient reviews. Add a location page for each branch. This is what wins “clinic near me” and “24 hour clinic near me” (8,100 searches a month).
• Google Ads for self-pay services. Weight management, men’s health and health screening, where the patient value supports the click cost and the copy can stay factual.

Our clinic local SEO case study took a four-branch group into the map pack for every location within six months, with profile actions (calls, directions, bookings) up more than 3× year on year.

Month-on-month changes

October 2026 is the first snapshot of this index. From next month this section shows which keywords got more or less expensive.

Methodology

Frequently asked questions

What is the CPC for “clinic near me” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “clinic near me” in Singapore at S$1.38–S$4.53 per click, with about 135,000 searches a month. That is below the GP & Family Medicine average of S$4.58. Source: Google Ads API, refreshed monthly.

What is the CPC for “ozempic singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “ozempic singapore” in Singapore at S$2.55–S$11.34 per click, with about 2,400 searches a month. That is above the GP & Family Medicine average of S$4.58. Source: Google Ads API, refreshed monthly.

What is the CPC for “mounjaro singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “mounjaro singapore” in Singapore at S$4.44–S$14.94 per click, with about 2,400 searches a month. That is above the GP & Family Medicine average of S$4.58. Source: Google Ads API, refreshed monthly.

What is the CPC for “wegovy singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “wegovy singapore” in Singapore at S$3.14–S$13.62 per click, with about 1,300 searches a month. That is above the GP & Family Medicine average of S$4.58. Source: Google Ads API, refreshed monthly.

What is the CPC for “hiv test singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “hiv test singapore” in Singapore at S$2.48–S$8.02 per click, with about 880 searches a month. That is above the GP & Family Medicine average of S$4.58. Source: Google Ads API, refreshed monthly.

What is the CPC for “medical centre singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “medical centre singapore” in Singapore at S$2.92–S$17.49 per click, with about 260 searches a month. That is above the GP & Family Medicine average of S$4.58. Source: Google Ads API, refreshed monthly.

What is the CPC for “erectile dysfunction singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner returns no search volume or bid data for “erectile dysfunction singapore” in Singapore, so there is no published CPC benchmark. In our index, gaps like this cluster around sensitive health treatments. Advertisers bidding on it work without a forecast, and organic rankings plus your own Search Console data are the practical demand signal. Source: Google Ads API, exact-match check.

What is the CPC for “vasectomy singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner returns no search volume or bid data for “vasectomy singapore” in Singapore, so there is no published CPC benchmark. In our index, gaps like this cluster around sensitive health treatments. Advertisers bidding on it work without a forecast, and organic rankings plus your own Search Console data are the practical demand signal. Source: Google Ads API, exact-match check.

How much does a GP clinic click cost on Google Ads in Singapore?

In October 2026, Singapore GP and family-clinic keywords averaged S$1.33–S$4.58 across Google’s top-of-page bid range, weighted by search volume. The priciest keyword with 50+ monthly searches was “medical centre singapore” at S$17.49.

Can a GP clinic advertise MCs or sick leave?

No. MOH’s FAQ on the HCS (Advertisement) Regulations says licensees must not mention or reference MCs in a way that could be read as advertising the chance of getting one. That includes terms like “sick leave” and “medical leave”. “MC in 1 minute!” and “Get MC for as little as $10” are MOH’s own examples of improper ads.

Can clinics advertise Ozempic or Mounjaro on Google?

Not by name. Google doesn’t allow prescription drug promotion in Singapore ads, and promoting a prescription medicine to the public raises separate legal issues. The bids on those drug-name searches most likely come from clinics advertising weight-management consultations with drug-free copy.

Is local SEO or Google Ads better for a GP clinic?

Local SEO, for most clinics. The bulk of GP demand is “near me” and estate-level searches, and Google answers those with the map pack. Ads work best for self-pay services. See also our guides to clinic marketing in Singapore and Google Ads for doctors.