Beauty Salon Google Ads CPC in Singapore: October 2026 Data

Part of our Marketing Costs & Pricing guide →

Updated October 2026. Beauty salons sit near the bottom of the cost table and near the top of the volume table. Across 940 deduplicated keywords, the volume-weighted top-of-page bid is just S$3.03, ranking #19 of 22 industries in Marketing Agency Singapore’s Singapore Google Ads CPC Index. The tracked keywords still drew 256,450 searches in September 2026. Cheap clicks don’t make customers cheap, though. Salons compete on trial offers and packages, and the rules on what a salon may claim are stricter than most owners assume.

This page covers non-medical salons: facials, lashes and brows, nails, hair, waxing, massage and slimming. Botox, fillers, lasers and other doctor-performed treatments are covered in our aesthetic clinic CPC data. Data comes from the Google Ads API (Keyword Planner, Singapore, English), refreshed monthly.

*Searches × 25% assumed #1 organic click-through × midpoint of Google’s top-of-page bid range. Data: Marketing Agency Singapore analysis of Google Ads Keyword Planner, Singapore, English, October 2026.

Beauty salon CPC by service

Keywords grouped by service, with bids weighted by search volume.

The groups split in two. Facials and waxing carry real bids: “facial singapore” is S$14.72 at the high end, with 2,400 searches a month. Massage is the volume giant: “massage singapore” alone gets 12,100 searches, yet bids only S$1.89. That huge, cheap massage volume is what pulls the industry average down. Much of it comes from people looking for a quick, nearby appointment rather than a long-term provider.

Facials cost more because a facial customer is worth more. Trial facials are the classic entry point to multi-session packages, so salons bid for the first visit and count on the package to pay it back.

The most expensive beauty salon keywords in Singapore

Specialist waxing tops the list by a distance: “boyzilian waxing singapore” reaches S$89.29. These are niche searches with few advertisers, where a handful of specialist studios bid aggressively. Below them, location-plus-service searches, such as a facial in a particular mall or estate, carry higher bids than broad terms, because the searcher is ready to book nearby.

Beauty search demand by month

Total monthly searches for the tracked beauty salons keywords. Peak: November 2025 (323,810); low: September 2026 (256,450).

Beauty demand is steady through the year, with dips around Chinese New Year and lifts ahead of festive seasons and year-end events. Because massage dominates the volume, the monthly total mostly tracks massage demand. Look at your own service’s keywords before reading too much into the overall curve.

What customers search vs what your ads can say

“Best” isn’t banned for salons the way it is for clinics. Salons face a different and very firm line instead: they can’t make medical claims.

• No treating or curing. MOH’s December 2023 statement names beauty salons, fitness centres and massage parlours as outside the Healthcare Services Act. It says they “are prohibited from making claims to treat or cure diseases or medical conditions in their advertisements”. “Acne treatment”, “eczema relief” and “cure pigmentation” are the kinds of claims that cross the line.
• No medical procedures. MOH says fillers and botulinum injections must be performed only by registered doctors in licensed healthcare institutions. In a January 2024 reply, it said anyone advertising licensable healthcare services without a licence may face a fine of up to $20,000 and/or 12 months’ jail. Salon ads shouldn’t mention Botox, fillers or skin-booster injections.
• Cosmetic claims only. HSA’s cosmetic advertising rules say cosmetic product ads “cannot claim to modify a physiological process, such as a reversal of hair loss, or to prevent or treat a disease or medical conditions”. “Helps skin look smoother” is a cosmetic claim. “Rebuilds collagen” or “reverses ageing” is not.
• The SCAP’s health appendix. The ASAS code bars claims of rejuvenation (preventing or reversing age-related changes). A non-medical “Dr” must carry a “not a medical doctor” note. Bust-shaping ads must carry a set disclaimer that no non-surgical treatment has been proven to enlarge breasts. Hair-loss services must carry a disclaimer that there is no scientific proof any product or service, other than certain registered medicines, can slow hair loss or promote growth.
• Slimming. The SCAP’s slimming appendix says only diet plans and dieting aids may be advertised as achieving weight loss. It rules out slimming claims for massage machines, saunas and wraps. “Lose 5kg with our slimming wrap” fails on both counts.

Prepaid packages are the other pressure point. CASE reported beauty prepayment losses of more than $1.9 million in the first half of 2026, and beauty was its top complaint category. Under the CPFTA’s Second Schedule, taking payment for services you can’t deliver (item 24) and exerting undue pressure to sign (item 14) are unfair practices. A “$28 trial facial” ad that leads to a hard sell in the treatment room is the pattern regulators are watching. This is a practical summary, not legal advice.

Ads vs SEO for beauty salons

If one salon ranked first organically for every keyword here, the clicks would be worth roughly S$122,235 a month in equivalent ad spend. That large figure comes from volume, not price. Most salon searches are local (“facial tampines”, “lash extension near me”), so the map pack and Google Business Profile reviews often matter more than position one in the ads.

• Google Ads for higher-value services such as facials and specialist waxing, tightly geo-targeted, with all-in prices and trial terms stated plainly.
• Local SEO for the volume: a profile per outlet, service pages per location, and genuine reviews.

See our hair salon marketing and spa and massage marketing guides, and Google Ads for nail salons.

CPC history and forecast

November 2026 forecast: bidding to win on the 5 head terms, Google forecasts an average CPC of S$7.30, about 240 clicks and S$1,748.40 in spend. The highest single-keyword forecast is “facial singapore” at S$17.28. Forecast CPCs run above today’s top-of-page range because they model an advertiser who outbids the field for the top position.

Month-on-month changes

October 2026 is the first snapshot of this index. From next month this section shows which keywords got more or less expensive.

Methodology

Frequently asked questions

What is the CPC for “massage singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “massage singapore” in Singapore at S$0.61–S$1.89 per click, with about 12,100 searches a month. That is below the Beauty Salons average of S$3.03. Google forecasts an average CPC of S$3.62 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “hair salon singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “hair salon singapore” in Singapore at S$1.34–S$4.22 per click, with about 5,400 searches a month. That is above the Beauty Salons average of S$3.03. Google forecasts an average CPC of S$5.00 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “beauty salon singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “beauty salon singapore” in Singapore at S$1.34–S$4.22 per click, with about 5,400 searches a month. That is above the Beauty Salons average of S$3.03. Google forecasts an average CPC of S$12.63 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “facial singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “facial singapore” in Singapore at S$4.18–S$14.72 per click, with about 2,400 searches a month. That is above the Beauty Salons average of S$3.03. Google forecasts an average CPC of S$17.28 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “eyelash extension singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “eyelash extension singapore” in Singapore at S$1.05–S$2.99 per click, with about 1,300 searches a month. That is below the Beauty Salons average of S$3.03. Google forecasts an average CPC of S$3.79 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “boyzilian waxing singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “boyzilian waxing singapore” in Singapore at S$1.31–S$89.29 per click, with about 170 searches a month. That is above the Beauty Salons average of S$3.03. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

How much does a beauty salon click cost on Google Ads in Singapore?

In October 2026, Singapore beauty salon keywords averaged S$0.82–S$3.03 across Google’s top-of-page bid range, weighted by search volume. Facial searches cost more: “facial singapore” is S$4.18–S$14.72.

Can a beauty salon advertise acne or pigmentation treatment?

Not as a treatment. MOH says entities outside the Healthcare Services Act, including beauty salons, are prohibited from claiming to treat or cure diseases or medical conditions in their ads. Describe services in cosmetic terms, such as cleansing, hydrating or brightening, not in terms of treating a condition.

Can salons advertise Botox or fillers?

No. MOH says these procedures must be performed only by registered doctors in licensed healthcare institutions, and that advertising licensable healthcare services without a licence can lead to a fine of up to $20,000 and/or 12 months’ jail.