Vet Google Ads CPC in Singapore: October 2026 Data

Part of our Marketing Costs & Pricing guide →

Updated October 2026. Veterinary care is the only non-human vertical in our Singapore Medical CPC Index, and it holds its own. Across 163 deduplicated vet keywords, the volume-weighted top-of-page bid is S$7.69, ranking #10 of 15 verticals. For comparison, dental averages S$6.52 and GP clinics S$4.58.

The data comes straight from the Google Ads API (Keyword Planner, Singapore, English) and is refreshed every month. Below: which vet services cost the most to advertise, the most expensive searches, how demand moves, and how a vet practice should split its budget between ads and SEO.

*Searches × 25% assumed #1 organic click-through × midpoint of Google’s top-of-page bid range. Data: Google Ads Keyword Planner, Singapore, English, October 2026.

Vet CPC by service

Keywords grouped by service, with bids weighted by search volume.

What drives the order:

• Urgency is priced in. “emergency vet singapore” sits at S$16.10 and “24 hr vet singapore” at S$13.46. An owner searching at 2am with a sick dog will call the first clinic that’s open. Few practices run 24-hour services, and each emergency case carries a high bill for diagnostics, overnight care and sometimes surgery. That combination keeps emergency bids near the top of the vertical.
• Owners search for a recommendation, not just a clinic. “best vet in singapore” attracts a high-end bid of S$16.00. Pet owners shop around for a long-term vet more carefully than many patients choose a GP.
• The routine bucket is huge. Most vet search volume sits in plain clinic searches: “vet singapore” (880 a month), “vet sg”, “pet clinic” and dozens of estate-level variants. Individually they’re mid-priced. Together they’re the bulk of the market, and it’s the market where map-pack position, opening hours and reviews decide who gets the call.
• Exotic pets are a cheap niche. Bird, rabbit and reptile vet searches have low bids. Few clinics specialise, and fewer advertise, so the specialists that do can win these clicks cheaply.

The most expensive vet keywords in Singapore

Generic “vet” and “animal clinic” searches dominate the list, and many sit at almost the same bid. That usually means a few well-funded practices are setting the price across a whole cluster of near-identical keywords. Estate-level searches like “vet bedok” follow, because pet owners, like parents, choose a clinic near home. Some rows in the full dataset are practice names. Keyword Planner groups them with the category, so treat them as a sign of competition rather than terms to target.

Vet search demand by month

Total monthly searches for the tracked veterinary keywords. Peak: August 2026 (34,310); low: February 2026 (22,580).

Vet demand is broadly stable, with occasional spikes. We can’t see the cause from Keyword Planner. Spikes may reflect news coverage, adoption drives or school holidays, when families bring new animals home. Because demand isn’t seasonal in the way dental or aesthetics demand is, vet clinics can run steady always-on campaigns rather than seasonal bursts.

Vet searches Google won’t show data for

Unlike several human-health verticals, vet terms aren’t withheld. Keyword Planner gives full data for “vet singapore” and “24 hour vet singapore”, so a practice can plan campaigns from real numbers.

What owners search vs what your ads can say

Veterinary clinics are not human healthcare, and the Healthcare Services Act and its advertising regulations don’t apply to them. The HCSA’s strict bans (no laudatory terms, no testimonials in ads, no discount wording) are rules for human-health licensees. They aren’t vet rules.

That doesn’t mean anything goes. Vet ads still fall under Singapore’s general advertising standards on truthful, substantiated claims and on testimonials. See our guides to advertising claims in Singapore and testimonial advertising rules. Check your licence conditions and any professional guidance for veterinarians before making clinical claims.

The “best vet” searches are the interesting row. A vet clinic has more room than a human clinic to answer that search, but an unsubstantiated “best” claim is still a risk under general advertising standards. Real owner reviews on your Google Business Profile, plus a strong local ranking, answer the search more convincingly.

Ads vs SEO for a vet clinic

If one practice ranked first organically for every keyword in this dataset, the clicks would be worth roughly S$30,773 a month in equivalent Google Ads spend.

• Google Ads for emergency and after-hours care, if you offer it. The bids are high, but so is the case value, and the patient needs you now. Schedule these ads for the hours you’re actually open and staffed.
• SEO for everything routine. Vaccinations, sterilisation, dental cleaning and general check-ups. Owners plan these, compare clinics and read reviews. Location pages, an active Google Business Profile and pet-care content win these searches over time without paying for each click.

For the full playbook, see SEO for veterinary clinics, vet clinic marketing and pet business marketing in Singapore.

Month-on-month changes

October 2026 is the first snapshot of this index. From next month this section shows which keywords got more or less expensive.

Methodology

Frequently asked questions

What is the CPC for “vet singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “vet singapore” in Singapore at S$2.65–S$12.10 per click, with about 880 searches a month. That is above the Veterinary average of S$7.69. Source: Google Ads API, refreshed monthly.

What is the CPC for “24 hour vet singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “24 hour vet singapore” in Singapore at S$4.37–S$13.46 per click, with about 480 searches a month. That is above the Veterinary average of S$7.69. Source: Google Ads API, refreshed monthly.

What is the CPC for “veterinary clinic singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “veterinary clinic singapore” in Singapore at S$2.33–S$12.09 per click, with about 390 searches a month. That is above the Veterinary average of S$7.69. Source: Google Ads API, refreshed monthly.

What is the CPC for “cat vet singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “cat vet singapore” in Singapore at S$2.32–S$5.58 per click, with about 170 searches a month. That is below the Veterinary average of S$7.69. Source: Google Ads API, refreshed monthly.

What is the CPC for “exotic vet singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “exotic vet singapore” in Singapore at S$1.09–S$2.73 per click, with about 30 searches a month. That is below the Veterinary average of S$7.69. Source: Google Ads API, refreshed monthly.

What is the CPC for “emergency vet singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner puts the top-of-page bid for “emergency vet singapore” in Singapore at S$4.34–S$16.10 per click, with about 390 searches a month. That is above the Veterinary average of S$7.69. Source: Google Ads API, refreshed monthly.

How much does a vet click cost on Google Ads in Singapore?

In October 2026, Singapore vet keywords averaged S$1.87–S$7.69 across Google’s top-of-page bid range, weighted by search volume. The priciest keyword with 50+ monthly searches was “emergency vet singapore” at S$16.10.

Do MOH’s healthcare advertising rules apply to vet clinics?

No. The Healthcare Services Act and its advertising regulations cover human healthcare services. Vet clinics still have to follow general advertising standards on truthful, substantiated claims and testimonials, plus any conditions attached to their licence.

Why are emergency vet keywords so expensive?

Few clinics offer 24-hour care, emergency cases carry high bills, and owners searching in a crisis usually call the first open clinic they see. Those three factors push “emergency vet singapore” to S$16.10 at the high end.

Can a vet clinic call itself the best vet in Singapore?

HCSA doesn’t apply to vets, but an unsubstantiated “best” claim can still breach general advertising standards on truthful claims. Let owner reviews and local rankings answer “best vet” searches, and keep ad copy to facts: services, hours, location and fees.