Free social media character counter
This free tool — built by a Singapore marketing agency — counts your post in real time and shows how it fits every major platform’s limit and truncation point, from X and Threads to LinkedIn, Instagram, TikTok, Facebook, YouTube and Google Business Profile. It counts characters the way platforms do (emoji-aware), plus words, sentences, lines, hashtags and mentions. Everything runs in your browser — nothing is uploaded.
2026 character limits by platform
- X (Twitter): 280 characters on a free account — a hard limit, so write tight.
- Bluesky: 300 characters.
- Threads: 500 characters.
- Instagram caption: 2,200 max, but only the first ~125 characters show before “more” — front-load the hook.
- TikTok caption: up to 2,200 characters.
- LinkedIn post: 3,000 max, with a “see more” fold around 210 characters on the feed — your first two lines do the heavy lifting.
- Facebook post: effectively unlimited, but truncates with “See more” near 477 characters.
- Google Business Profile post: 1,500 characters — important for local Singapore visibility.
- YouTube description: 5,000 max, with only ~157 characters visible above the fold.
- Pinterest description: 500 characters.
Why the truncation point matters more than the limit
Most platforms let you write far more than anyone reads. What actually matters is the truncation point — the “more” or “see more” fold. On Instagram that’s ~125 characters; on LinkedIn ~210. Your hook, your value, and any call to action should land before that fold, because most people never expand the post. This tool colours each platform amber once you pass its truncation point so you can see exactly where the fold falls.
Writing for Singapore social audiences
For a Singapore audience, the same discipline applies with a few local notes: lead with the hook (Singaporeans scroll fast), keep hashtags focused and relevant rather than piling on twenty, and remember that WhatsApp and Telegram — where a lot of sharing actually happens here — show your link’s Open Graph preview rather than your caption, so pair a tight caption with a strong share preview.
Frequently asked questions
How does this tool count emojis?
It counts characters using Unicode-aware logic, so a single emoji counts as one character in the display. Note that some platforms (like X) internally weight certain characters differently, but for practical post-writing this count matches what you see.
What’s the ideal length for a LinkedIn post?
There’s no single answer, but put your hook and core message in the first ~210 characters (before “see more”). Longer posts can perform well when the opening earns the expand — the fold, not the limit, is what to optimise for.
Do hashtags count toward the character limit?
Yes — hashtags and mentions are part of the character count on every platform. This tool counts them separately too, so you can balance reach against readability.
Why does my Instagram caption get cut off?
Instagram shows only about 125 characters before the “more” link. Anything important — your hook or call to action — should appear before that point, with detail and hashtags after.
