Branding Services

We offer brand strategy, brand naming, logo design, visual identity systems, brand messaging, tone of voice development, brand guidelines, and rebranding services for businesses of all sizes.

Branding projects range based on scope, from logo-focused packages to comprehensive brand strategy and identity programmes. We offer solutions for startups and established enterprises. Contact us for a quote.

A comprehensive branding project typically takes 6 to 10 weeks from discovery to final delivery. Logo-focused projects can be completed in 3 to 4 weeks. Timelines depend on project scope and feedback cycles.

Rebranding is advisable when your brand no longer reflects your business direction, you are entering new markets, merging with another company, or your visual identity feels outdated compared to competitors.

Our brand guidelines cover logo usage rules, colour specifications, typography hierarchy, imagery style, tone of voice, messaging templates, and application examples across digital and print touchpoints.

Yes, we provide brand naming services including creative name generation, linguistic screening, domain availability checks, and trademark pre-screening to ensure your brand name is distinctive and protectable.

Yes, we specialise in evolutionary rebrands that modernise your brand while preserving the elements customers recognise and value. Our strategic approach ensures continuity during the transition.

Yes, we support brand implementation across websites, social media, packaging, signage, stationery, marketing collateral, and environmental design to ensure consistent brand expression everywhere.

You should. Under Singapore’s Copyright Act 2021, the creator generally owns copyright in commissioned work unless it is assigned in writing, so make sure your branding agreement assigns full rights to your company once the work is paid for. We include this in our contracts as standard.

For most businesses, yes. Registering your name and logo with IPOS gives you stronger legal protection than relying on use alone. It is worth running trademark searches before finalising a new name or logo to avoid conflicts with existing marks.

Look for strategic thinking in the portfolio, not just attractive logos. Ask how they research your customers, who does the strategy and who does the design, what the deliverables and revision rounds are, and who owns the files and copyright at the end. Our guide to choosing a branding agency covers what to expect at each price level.

If your positioning is clear and customers already understand what you stand for, a visual refresh may be enough. If you struggle to explain why customers should choose you, or different teams describe the business differently, strategy comes first. A logo built on an unclear position rarely fixes the problem.

Yes. Startup packages focus on the essentials: a clear positioning statement, logo, colour and type system, and core templates. They are built so the brand can be extended later without starting again.

Often, yes. Enterprise Singapore’s EDGE Grant, which combined the Enterprise Development Grant (EDG) with PSG and MRA in September 2026, supports the same brand strategy and development projects for eligible companies, under one S$100,000 annual cap. Support levels differ by activity, so check the activity page on the Business Grants Portal before planning around a grant.

A branding consultant usually focuses on strategy: research, positioning, brand architecture and messaging, often working alone or in a small team. A branding agency typically delivers strategy and execution together, including naming, visual identity design, brand guidelines and rollout across touchpoints. Singapore businesses that only need clarity on positioning may start with a consultant, while those needing a complete identity usually need an agency.

B2B brand positioning defines which buyers a company serves, the business problem it solves better than alternatives and the proof that makes buyers believe it. Because B2B purchases in Singapore often involve several decision-makers and longer sales cycles, positioning should address each stakeholder’s concerns, from cost and risk to expertise. A clear, professional brand built on that position builds trust and shortens sales conversations.

Brand messaging is the language a business uses to explain who it is, what it offers and why customers should choose it, usually captured in a positioning statement, value proposition, key messaging pillars and tone of voice. In Singapore’s crowded market, where buyers compare dozens of providers in minutes, consistent brand messaging across website, sales and social channels makes a business recognisable and easier to choose.

Corporate branding shapes how the whole company is perceived by customers, employees, investors and partners, covering its name, purpose, values and visual identity. Product branding focuses on individual products or lines aimed at specific customer segments. Singapore groups with several products or entities often need a brand architecture that decides whether each product carries the corporate brand, a sub-brand or a separate identity.