Cardiology Google Ads CPC in Singapore: October 2026 Data

Part of our Marketing Costs & Pricing guide →

Updated October 2026. Cardiology is a small search market with a big price tag per patient. Across 18 deduplicated Singapore cardiology keywords, the volume-weighted top-of-page bid is S$14.18. That ranks cardiology #7 of the 20 verticals in our Singapore Medical CPC Index. The single most important keyword, “cardiologist singapore”, gets 1,600 searches a month and tops out at S$18.08 a click.

The data comes straight from the Google Ads API (Keyword Planner, Singapore, English) and is refreshed every month by Marketing Agency Singapore. Below: what each type of cardiology search costs to advertise, the most expensive individual terms, how demand moves through the year, and what heart clinics can and can’t say in their ads.

*Searches × 25% assumed #1 organic click-through × midpoint of Google’s top-of-page bid range. Data: Marketing Agency Singapore analysis of Google Ads Keyword Planner, Singapore, English, October 2026.

Cardiology CPC by search type

Keywords grouped by what the patient is looking for, with bids weighted by search volume. A keyword searched 1,600 times counts for more than one searched 30 times.

Three things explain the pattern:

• The specialist search is the money search. Patients who type “cardiologist singapore” or “heart specialist singapore” (S$17.02) have usually already been told to see one, by a GP, a screening report or a worrying symptom. They are close to booking a consultation that often leads to tests and follow-ups, so private cardiology practices bid hard for them.
• Tests are cheaper to buy. Searches for individual investigations, such as “ecg singapore” (S$5.75) and “echocardiogram singapore” (S$8.05), sit lower. Many of them come from people comparing prices or checking what a test involves, and health-screening providers compete for the same terms.
• Few searches, many bidders. Private cardiologists cluster around Novena, Mount Elizabeth, Gleneagles and Farrer Park, alongside hospital groups. When dozens of practices chase a few thousand monthly searches, the top-of-page price rises quickly.

The most expensive cardiology keywords in Singapore

The top of the table is surgical and specialist: “cardiothoracic surgeon singapore” (S$20.53) and the head terms for cardiologists and heart doctors. Ranking-style searches such as “best cardiologist in singapore” (S$10.51) are cheaper per click. They come earlier in the decision, and as covered below, clinics can’t answer them with “best” in their ad copy anyway.

“coronary angiogram singapore” has too few searches to make the table (20 a month), but still carries a top-of-page bid of S$16.17. Procedure searches are rare and valuable, which is typical of high-acuity specialties.

Cardiology search demand by month

Total monthly searches for the tracked cardiology keywords. Peak: August 2026 (4,660); low: February 2026 (2,280).

Cardiology demand doesn’t follow the consumer calendar the way dental or aesthetics does. It dips around Chinese New Year and tends to firm up after year-end, when patients act on health-screening results and employer or insurance benefits renew. Campaign budgets and content updates should be ready for those months, not reacting to them.

Cardiology searches Google won’t show data for

We check the core cardiology terms by exact match every month:

Unlike LASIK, IVF or psychiatry, the core cardiology terms are reported normally, so heart clinics can at least size the paid market. What Keyword Planner can’t show is the much larger informational demand around symptoms, which is where most patients start.

What patients search vs what your cardiology ads can say

Cardiology practices are licensees under the Healthcare Services Act, so their advertising falls under the HCS (Advertisement) Regulations 2021 as well as the Singapore Medical Council’s ethical code. Patients search for rankings:

“Top [specialty] doctor”, “best”, “leading” and “highly experienced” all appear on MOH’s list of terms likely to be treated as laudatory. They’re prohibited in a licensee’s advertising even when they’re true. For cardiology campaigns that means:

• No dynamic keyword insertion on “best” and “top” ad groups. A headline that becomes “Best Cardiologist Singapore” is a laudatory claim the moment it serves.
• No time promises or results claims. “Same-day heart screening results” or “know your risk in 30 minutes” can read as unjustified expectations. Describe what the test involves instead.
• No unnamed comparisons. MOH’s November 2024 FAQ confirms that implying other clinics are slower or less thorough counts as a comparison even if no one is named.
• No promotions. “Complimentary ECG with consultation”, package discounts and “from $X” pricing count as soliciting. Exact prices with no prefix are fine.
• Reviews stay organic. Patients can review you on Google or post directly to your pages. Reproducing those reviews in ads, or incentivising them, isn’t allowed.

MOH’s FAQ also says SEO “is not considered as advertising”, while SEM is governed by the regulations. Your website still has to comply, but a cardiologist can rank organically for “best cardiologist in singapore” without ever claiming to be the best.

Ads vs SEO for a cardiology practice

If one practice ranked first organically for every keyword in this dataset, the clicks would be worth roughly S$8,371 a month in equivalent Google Ads spend. That understates the opportunity, because the bigger cardiology search market is informational: symptoms, test explanations and risk factors that Keyword Planner doesn’t price as commercial terms.

That’s what our Harley Street Heart & Vascular Centre engagement showed. The site ranked well for informational queries such as “heart palpitations after eating” (around 13,000 searches a month) but was nearly invisible for the commercial terms that fill consultation slots. After a focused programme, “cardiologist singapore” moved from unranked to position 5, and all five commercial targets reached page one within eight months. At this month’s top-of-page range, that one keyword is a S$18.08 click.

A practical split for most cardiology practices:

• Google Ads for the specialist and procedure terms, with factual landing pages listing qualifications, investigations offered and exact fees.
• SEO for symptoms and tests: palpitations, chest pain, ECG and echocardiogram explainers that lead patients to the consultation page.

CPC history and forecast

November 2026 forecast: bidding to win on the 5 head terms, Google forecasts an average CPC of S$19.86, about 20 clicks and S$391.87 in spend. The highest single-keyword forecast is “heart specialist singapore” at S$25.22. Forecast CPCs run above today’s top-of-page range because they model an advertiser who outbids the field for the top position.

Month-on-month changes

October 2026 is the first snapshot of this index. From next month this section shows which keywords got more or less expensive.

Methodology

Frequently asked questions

What is the CPC for “cardiologist singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “cardiologist singapore” in Singapore at S$5.21–S$18.08 per click, with about 1,600 searches a month. That is above the Cardiology average of S$14.18. Google forecasts an average CPC of S$21.31 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “heart specialist singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “heart specialist singapore” in Singapore at S$6.01–S$17.02 per click, with about 480 searches a month. That is above the Cardiology average of S$14.18. Google forecasts an average CPC of S$25.22 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “echocardiogram singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “echocardiogram singapore” in Singapore at S$2.10–S$8.05 per click, with about 480 searches a month. That is below the Cardiology average of S$14.18. Google forecasts an average CPC of S$17.35 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “ecg singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “ecg singapore” in Singapore at S$1.46–S$5.75 per click, with about 170 searches a month. That is below the Cardiology average of S$14.18. Google forecasts an average CPC of S$11.88 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “heart check up singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “heart check up singapore” in Singapore at S$2.05–S$7.61 per click, with about 110 searches a month. That is below the Cardiology average of S$14.18. Google forecasts an average CPC of S$10.32 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “cardiothoracic surgeon singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “cardiothoracic surgeon singapore” in Singapore at S$2.84–S$20.53 per click, with about 110 searches a month. That is above the Cardiology average of S$14.18. Source: Marketing Agency Singapore’s Singapore Medical CPC Index (Google Ads API data, refreshed monthly).

How much does a cardiology click cost on Google Ads in Singapore?

In October 2026, Singapore cardiology keywords averaged S$4.12–S$14.18 across Google’s top-of-page bid range, weighted by search volume. The most expensive term with 50+ monthly searches is “cardiothoracic surgeon singapore” at S$20.53.

Is cardiology more expensive to advertise than other specialties?

Cardiology ranks #7 of 20 medical verticals this month. Compare gastro, urology and ENT (S$22.57), endocrinology (S$14.84) and vascular and vein (S$35.08).

Can a cardiologist use “top” or “best” in Google Ads?

No. MOH’s list of laudatory terms includes “top [specialty] doctor”, “best” and “highly experienced”, and they’re prohibited in a licensee’s advertising regardless of accuracy. Registered qualifications and specialist accreditation, stated exactly as registered, are fine.