Google Ads CPC by Industry in Singapore: October 2026 Index

Part of our Marketing Costs & Pricing guide →

Updated October 2026. Most “average CPC by industry” tables you’ll find are US benchmarks, recycled year after year. This one is built from Singapore data, every month. We pulled 34,386 keywords through the Google Ads API (Keyword Planner, Singapore, English) and kept the 4,493 that are relevant, non-branded and searched at least 30 times a month, across 22 industries.

The spread is enormous. A click in the priciest industry this month, Tuition & Enrichment, costs about 28.8× as much as a click in the cheapest, F&B & Catering. Each industry has its own page with service-level detail, a 12-month search trend, Google’s forecast for next month and the advertising rules that apply to it. Healthcare has its own index: the Singapore Medical CPC Index.

Singapore Google Ads CPC by industry, October 2026

Ranked by volume-weighted top-of-page bid (high end), in SGD. Click an industry for the full breakdown.

What drives the order:

• Customer value beats search volume. The top of the table is dominated by industries where one customer is worth years of fees or a large one-off contract: tuition, B2B software, company incorporation and corporate secretarial work, business loans. F&B, car rental and weddings get far more searches, but each click is worth less to the advertiser.
• One keyword can carry an industry. Volume-weighting means a high-volume, high-bid keyword pulls the average up. Tuition’s average of S$56.92 leans heavily on “math tuition singapore”. Its median keyword is S$11.13. Each industry page shows both.
• Business buyers cost more than consumers. B2B terms such as “pos machine singapore” (S$205.07) and “hr system singapore” (S$168.55) top the keyword table below. Few advertisers bid on them, but each closed deal is large.

The 25 most expensive Google Ads keywords in Singapore, outside healthcare

Individual keywords with at least 50 searches a month, ranked by the high end of Google’s top-of-page bid range. Brand searches are excluded.

What customers type vs what ads are allowed to say

Customers search with superlatives and price words, and many industries have rules about repeating them in ads:

Healthcare isn’t the only regulated industry. Several industries in this index have rules that change what a Google ad or landing page may say. Here are the headline rules we verified against primary sources. Each industry page has the detail and the citations. This is a practitioner’s summary, not legal advice.

• Lawyers: no success rates, no comparisons with or criticism of other firms, and no specialisation claims that can’t be justified. The lawyer answers for publicity an agency runs on their behalf.
• Licensed moneylenders: the Registrar of Moneylenders’ Directions bar paid search ads (“sponsored links”), while SEO on the lender’s own website is expressly allowed. Fittingly, “licensed moneylender singapore” shows 1,000 searches a month and no bid estimate.
• Financial advisers and insurers: Google requires financial services verification in Singapore. Advertisements for investment products carry MAS’s required statement, and “independent” is a restricted word.
• Property agents: every ad shows the agent’s and agency’s CEA registration details, and CEA’s guidelines rule out titles such as “King of…”, “Specialist” and “Expert”.
• Renovation: only contractors on HDB’s Directory of Renovation Contractors may advertise HDB renovation work.
• Pest control: only NEA-registered vector control operators may advertise as one.
• Recruitment agencies: the agency name and MOM licence number go in every advertisement, including websites and social media. Maid-agency ads face extra wording bans.
• Tuition and preschools: “academy”, “college”, “school” and “university” need consent to use. Preschool ads may describe a centre only as “licensed”.
• Corporate service providers: corporate services such as incorporation require ACRA registration. Public accountants can’t make exaggerated claims or disparaging comparisons.
• Travel agents: the licensee’s name, licence number and contact details go in every advertisement.
• Beauty salons and gyms: no claims to treat or cure, and salons can’t advertise medical procedures.
• F&B: drinks graded Nutri-Grade D can’t be advertised, and misusing the MUIS halal mark is an offence.
• Every industry: consumer-protection law on misleading prices (drip pricing, “from $X”, “free”), the ASAS advertising code, and the Do Not Call and spam rules for SMS and WhatsApp marketing.

Ads vs SEO: what the organic top spot is worth

We estimate what ranking first organically would cost if you bought the same clicks through Google Ads. The estimate assumes the top organic result wins 25% of searches, priced at the midpoint of the top-of-page bid range. Across all 22 industries the tracked keywords add up to S$2,285,612 a month in equivalent ad spend. It’s a ceiling, not a forecast, but it shows why the high-CPC industries above get the most out of SEO. When every click costs tens of dollars, the organic results hold the spend that ads can’t avoid.

Next month’s CPC forecast by industry

Month-on-month movement

October 2026 is the first snapshot. Month-on-month movement starts with the next update.

Every industry in the index

• Legal and financial: legal services, insurance, loans and moneylending, financial advisers and wealth
• Property and home services: property agents, renovation and interior design, movers, aircon services, pest control, cleaning services
• Education and B2B: tuition and enrichment, preschools and childcare, B2B software, logistics and freight, recruitment agencies, accounting and corporate secretarial
• Lifestyle and consumer: weddings, beauty salons, fitness and gyms, F&B and catering, car rental, travel agencies
• Healthcare: the Singapore Medical CPC Index (20 specialties)

Frequently asked questions

What is the CPC for “restaurant singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “restaurant singapore” in Singapore at S$0.51–S$2.08 per click, with about 22,200 searches a month. That is above the F&B & Catering average of S$1.98. Google forecasts an average CPC of S$2.30 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “massage singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “massage singapore” in Singapore at S$0.61–S$1.89 per click, with about 12,100 searches a month. That is below the Beauty Salons average of S$3.03. Google forecasts an average CPC of S$3.62 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “personal trainer singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “personal trainer singapore” in Singapore at S$2.13–S$7.50 per click, with about 9,900 searches a month. That is above the Fitness & Gyms average of S$5.26. Google forecasts an average CPC of S$11.54 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “math tuition singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “math tuition singapore” in Singapore at S$6.76–S$75.11 per click, with about 60,500 searches a month. That is above the Tuition & Enrichment average of S$56.92. Google forecasts an average CPC of S$14.41 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “personal loan singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “personal loan singapore” in Singapore at S$8.88–S$28.20 per click, with about 18,100 searches a month. That is above the Loans & Moneylending average of S$27.11. Google forecasts an average CPC of S$31.08 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “travel insurance singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “travel insurance singapore” in Singapore at S$3.25–S$8.53 per click, with about 27,100 searches a month. That is below the Insurance average of S$10.47. Google forecasts an average CPC of S$19.16 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “cruise singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “cruise singapore” in Singapore at S$0.51–S$4.37 per click, with about 14,800 searches a month. That is above the Travel Agencies average of S$3.15. Google forecasts an average CPC of S$9.06 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “car rental singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “car rental singapore” in Singapore at S$0.70–S$2.57 per click, with about 14,800 searches a month. That is below the Car Rental average of S$2.70. Google forecasts an average CPC of S$3.98 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the most expensive industry for Google Ads in Singapore?

In October 2026, Tuition & Enrichment has the highest volume-weighted top-of-page bid, at S$56.92 at the high end. The single most expensive keyword with 50+ monthly searches is “pos machine singapore” at S$205.07.

What is the average Google Ads CPC in Singapore?

There’s no useful single average. Industry averages in this index run from S$1.98 (F&B & Catering) to S$56.92 (Tuition & Enrichment). Within an industry, individual keywords vary far more. Compare your own keywords against the industry page that matches your business.

How often is this index updated?

Monthly. Each update pulls a fresh Keyword Planner snapshot through the Google Ads API with the same filters, adds that month to every industry’s CPC history and records Google’s forecast for the following month.