Accounting & Corporate Secretarial Google Ads CPC in Singapore: October 2026 Data

Part of our Marketing Costs & Pricing guide →

Updated October 2026. Accounting and corporate secretarial services are among the more expensive industries in our Singapore Google Ads CPC Index. Across 54 deduplicated keywords, the volume-weighted top-of-page bid is S$31.14, ranking the sector #3 of the 22 industries we track. The reason is simple: a new company that signs up for incorporation often stays for years of bookkeeping, tax and secretarial work.

The data comes from the Google Ads API (Keyword Planner, Singapore, English), analysed by Marketing Agency Singapore and refreshed monthly. Below: costs by service, the priciest searches, seasonality, and what ACRA’s rules mean for your ads.

*Searches × 25% assumed #1 organic click-through × midpoint of Google’s top-of-page bid range. Data: Marketing Agency Singapore analysis of Google Ads Keyword Planner, Singapore, English, October 2026.

Accounting CPC by service

Keywords grouped by service, with bids weighted by search volume.

Why the order looks like this:

• The first engagement opens a long relationship. The priciest service group this month is Payroll services, at S$92.05, but the bigger story is incorporation. Incorporation and secretarial clients usually need annual filings, a company secretary and often bookkeeping, so firms bid on the entry service to win the whole bundle. “company incorporation singapore” runs at S$50.52 at the high end.
• Foreign founders are valuable clients. “register company in singapore for foreigner” is at S$74.77. Overseas founders typically also need a nominee director and a registered address, which raises the value of each client.
• Audit is cheaper per click. “audit firm singapore” is at S$18.45. Audit clients are typically won through referrals and tenders rather than search.

The most expensive accounting keywords in Singapore

Incorporation and corporate secretarial terms fill the top of the list, along with outsourced payroll. The high-volume “register company in sg” (1,300 searches a month) is cheaper than the service-specific terms likely because many of those searchers plan to register the company themselves.

Accounting search demand by month

Total monthly searches for the tracked accounting & corporate secretarial keywords. Peak: August 2026 (20,690); low: February 2026 (10,780).

Demand is fairly steady, with movements linked to financial-year ends and filing deadlines rather than holidays.

What businesses search vs what your firm’s ads can say

Two sets of rules matter here, depending on what your firm does. These points are taken from primary sources:

• Public accountants: no exaggerated claims or disparaging comparisons. Under R115.2 of ACRA’s Code of Professional Conduct and Ethics (in the Accountants (Prescribed Standards and Code of Professional Conduct and Ethics) Order 2023), a public accountant marketing their services must not make “exaggerated claims” about their services, qualifications or experience, or “disparaging references or unsubstantiated comparisons to the work of others”. “Singapore’s best auditors” or “half the price of the Big Four” are exactly what this rules out.
• Low fees are allowed, contingent audit fees are not. The same Code says quoting a fee lower than another public accountant “is not in itself unethical”, but a firm must not charge a contingent fee for an audit engagement. Never advertise “pay only if…” pricing for audits.
• Corporate services need ACRA registration. The Corporate Service Providers Act 2024 took effect on 9 June 2025. Section 7(1) says a person must not carry on a business of providing corporate services unless registered for that type of service. According to ACRA, that covers incorporation, registered and virtual office addresses, nominee directors and shareholders, company secretary roles and filing ACRA transactions. Ads for those services are ads for a regulated service.
• Everything else. Bookkeeping and tax firms without a public accountant aren’t bound by the Code above, but the ASAS advertising code still requires factual claims to be substantiated and comparisons to be fair. Google’s misrepresentation policy bans implying ACRA endorsement, and its pricing rules require the full cost, including government fees, to be clear. “S$0 incorporation” with ACRA fees added later fails both.

This is a summary for marketers, not legal advice. Check the source wording, or with a lawyer, before running a specific claim.

Ads vs SEO for an accounting firm

If one firm ranked first organically for every keyword we track, the clicks would be worth roughly S$64,745 a month in equivalent Google Ads spend. Because so many of these clicks cost tens of dollars each, accounting is a strong case for SEO. A clear guide to incorporating a Singapore company, a transparent pricing page and service pages for foreign founders can rank for searches that would otherwise cost S$50.52 a click.

• Google Ads for incorporation and secretarial packages, with itemised pricing that shows government fees.
• SEO for “how to” and comparison content that founders read before choosing a provider.

See our guides to accounting firm marketing, SEO for accounting firms and marketing for accounting firms.

CPC history and forecast

November 2026 forecast: bidding to win on the 5 head terms, Google forecasts an average CPC of S$20.28, about 48 clicks and S$974.12 in spend. The highest single-keyword forecast is “company incorporation singapore” at S$23.38. Forecast CPCs run above today’s top-of-page range because they model an advertiser who outbids the field for the top position.

Month-on-month changes

October 2026 is the first snapshot of this index. From next month this section shows which keywords got more or less expensive.

Methodology

Frequently asked questions

What is the CPC for “register company singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “register company singapore” in Singapore at S$4.55–S$28.14 per click, with about 3,600 searches a month. That is below the Accounting & Corporate Secretarial average of S$31.14. Google forecasts an average CPC of S$20.87 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “accounting firm singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “accounting firm singapore” in Singapore at S$4.76–S$18.45 per click, with about 880 searches a month. That is below the Accounting & Corporate Secretarial average of S$31.14. Google forecasts an average CPC of S$18.66 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “audit firm singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “audit firm singapore” in Singapore at S$4.76–S$18.45 per click, with about 880 searches a month. That is below the Accounting & Corporate Secretarial average of S$31.14. Google forecasts an average CPC of S$19.15 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “corporate secretarial services singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “corporate secretarial services singapore” in Singapore at S$7.23–S$50.09 per click, with about 720 searches a month. That is above the Accounting & Corporate Secretarial average of S$31.14. Google forecasts an average CPC of S$19.74 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “company incorporation singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “company incorporation singapore” in Singapore at S$11.47–S$50.52 per click, with about 720 searches a month. That is above the Accounting & Corporate Secretarial average of S$31.14. Google forecasts an average CPC of S$23.38 for November 2026 for an advertiser bidding to win the top spot. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

What is the CPC for “payroll services singapore” on Google Ads?

As of October 2026, Google Ads Keyword Planner data analysed by Marketing Agency Singapore puts the top-of-page bid for “payroll services singapore” in Singapore at S$12.83–S$93.38 per click, with about 320 searches a month. That is above the Accounting & Corporate Secretarial average of S$31.14. Source: Marketing Agency Singapore’s Singapore Google Ads CPC Index (Google Ads API data, refreshed monthly).

Can an accounting firm advertise that it is cheaper than competitors?

For public accountants, quoting a lower fee is “not in itself unethical” under ACRA’s Code, but disparaging references or unsubstantiated comparisons to other firms’ work are prohibited. State your own prices clearly instead of comparing them.

Do incorporation and corporate secretarial providers need to be registered?

Yes. Since 9 June 2025, the Corporate Service Providers Act 2024 requires businesses providing corporate services such as incorporation, registered addresses and nominee directors to register with ACRA.