Local Service Ads Management
Google Local Service Ads (LSAs) put service businesses at the very top of Google with a pay-per-lead model and a Google Guaranteed or Google Screened badge. They are only available in selected countries and business categories, so we start by checking whether your business and target markets qualify. Where LSAs are available, we manage verification, profiles and bidding; where they are not, including for many Singapore campaigns, we build lead-focused Search campaigns with call and location assets that deliver a similar result.
Why Choose Our Local Service Ads Services?
Google Guaranteed Setup
We guide you through the entire Google Guaranteed verification process, including background checks, licence verification, and insurance documentation to earn the trust badge that builds customer confidence.
Pay-Per-Lead Efficiency
Unlike traditional PPC, you only pay for actual leads — phone calls and messages from potential customers. We optimise your profile and bidding to maximise lead volume while minimising cost per lead.
Lead Quality Management
We monitor and dispute invalid leads, ensuring you only pay for genuine enquiries. Our ongoing optimisation keeps your cost per qualified lead consistently low and your lead quality high.
Our Process
Eligibility & Verification
We assess your business eligibility, gather required documentation, and manage the Google Guaranteed verification process to get your Local Service Ads profile approved quickly.
Profile Optimisation
We optimise your LSA profile with compelling business descriptions, service areas, operating hours, and service categories to maximise visibility and lead conversion rates.
Campaign Launch & Bidding
We set optimal bid levels, define service areas, and launch your campaigns to start generating leads from customers searching for your services in your service area.
Lead Management & Optimisation
We track all leads, dispute invalid ones, analyse cost per lead trends, and continuously optimise bidding and service categories to improve your return on investment.
Frequently Asked Questions
Local Service Ads appear at the top of Google search results when people search for local services. Unlike traditional Google Ads, you pay per lead rather than per click. Customers see your business with a Google Guaranteed badge and can call or message you directly.
Google Guaranteed is a trust badge awarded after Google verifies your business licence, insurance, and background checks. Requirements vary by country and category. Where LSAs are available for your business, we manage the verification process for you.
In the countries where LSAs run, eligible categories typically include home services such as plumbers, electricians, HVAC, locksmiths, cleaning, pest control and movers, plus some professional services. Availability varies by country, category and location and changes over time. We assess your eligibility during the initial consultation.
You pay per lead rather than per click, and the cost per lead varies widely by country, category and competition. You set a budget and only pay for valid customer contacts. Our management fees are separate and structured to ensure positive ROI for your business.
Local Service Ads charge per lead instead of per click, appear above regular Google Ads, include the Google Guaranteed badge, and are simpler to manage. They are specifically designed for local service businesses and generate direct phone calls and messages.
Yes, Google allows you to dispute leads that are spam, wrong numbers, or outside your service area. We monitor all incoming leads and proactively dispute invalid ones on your behalf, ensuring you only pay for genuine potential customers.
Once your Google Guaranteed verification is approved (typically 1-3 weeks), leads can start coming in immediately. Most businesses see significant lead volume within the first week of going live with their Local Service Ads.
Yes, Google reviews significantly impact your LSA ranking and lead volume. We help you implement review generation strategies and respond to reviews professionally to maintain a strong rating that attracts more customers.
Availability depends on Google’s current rollout by country and business category, which changes over time. We check eligibility for your business and target markets first. Where LSAs are not offered, we build lead-focused Search campaigns with call and location assets to achieve similar results.
Target specific, high-intent keywords, exclude irrelevant searches with negative keywords, limit ads to the areas and hours you can serve, and ask qualifying questions on lead forms. Tracking which leads become paying jobs lets you shift budget towards the keywords that bring real customers.
