Until 29 September 2026, the two most popular Singapore grants for marketing-related projects were the Productivity Solutions Grant (PSG) and the Enterprise Development Grant (EDG). Both provided substantial support but differed in eligibility, funding amounts, project scope, application process and the kinds of marketing initiatives they suited. Both have now been combined, with MRA, into the EDGE Grant, which covers the same kinds of projects under one S$100,000 annual cap.
Update, October 2026: PSG, EDG and MRA have been replaced by the EDGE Grant.
Enterprise Singapore closed the PSG, EDG and MRA schemes to new applications on 29 September 2026. From 30 September 2026, new applications go through the EDGE Grant: up to 50% support for SMEs (up to 70% for internationalisation and sustainability activities), capped at S$100,000 per company per year, with up to S$30,000 for single-function digital solutions. Projects already approved under the old schemes continue and are claimed on the Business Grants Portal. Read our EDGE Grant guide for the details.
PSG and EDG are no longer two separate choices. Both schemes stopped accepting new applications on 29 September 2026 and were merged, together with MRA, into the EDGE Grant. The comparison below still explains how PSG and EDG differed, which matters for projects approved before the change, but for any new project the question is now which EDGE activity fits.
Understanding how PSG and EDG differed is still useful: EDGE keeps the same split between quick, single-solution applications (the old PSG route) and customised project applications (the old EDG route), and choosing the wrong route can still waste time or lead to a rejected application.
This comparison sets PSG and EDG side by side and explains how each route maps onto EDGE. Whether you are planning to invest in SEO services, paid advertising, social media marketing or a full digital transformation, it helps you pick the right EDGE activity.
PSG vs EDG: Side-by-Side Comparison (Until September 2026)
Before diving into the details, here is a high-level comparison of the two grants to help you quickly identify which programme may be the better fit for your business.
| Factor | PSG (Productivity Solutions Grant, closed Sep 2026) | EDG (Enterprise Development Grant, closed Sep 2026) |
|---|---|---|
| Administering body | Enterprise Singapore / IMDA | Enterprise Singapore |
| Primary purpose | Adopt pre-approved digital solutions | Customised business transformation projects |
| Funding support level | Up to 50% of qualifying costs | Up to 50% of qualifying costs (up to 70% for certain categories) |
| Maximum grant amount | Up to $30,000 per solution | No fixed cap (project-dependent) |
| Eligible businesses | SMEs registered in Singapore | Businesses registered and operating in Singapore |
| Local shareholding requirement | Minimum 30% | Minimum 30% |
| Revenue / size cap | Group annual sales turnover ≤ $100M or ≤ 200 employees | No revenue or size cap |
| Vendor requirements | Must use pre-approved vendors | Any qualified vendor |
| Project type | Standardised, pre-approved solutions | Customised, bespoke projects |
| Application complexity | Simpler, faster | More detailed, longer evaluation |
| Typical approval time | 4-8 weeks | 8-16 weeks |
| Claim model | Reimbursement | Reimbursement |
This table provides a quick reference, but the nuances of each factor deserve deeper exploration to help you make an informed decision.
Eligibility Differences Explained
Eligibility is often the first filter that determines which grant you can apply for. While both grants share some common requirements, there are important distinctions.
Common eligibility requirements for both PSG and EDG (EDGE keeps the same local-ownership rule):
- Business must be registered and operating in Singapore
- Minimum 30% local shareholding (Singapore citizens or permanent residents)
- Business must be in a financially viable position to start and complete the project
- Project must not have commenced before grant approval
PSG-specific eligibility (until September 2026):
- Company must qualify as an SME — group annual sales turnover of not more than $100 million, or group employment size of not more than 200 employees
- Must purchase a pre-approved solution from a pre-approved vendor listed on GoBusiness
- Must not have made any payment or signed any binding contract for the solution before applying
EDG-specific eligibility (until September 2026):
- No revenue or employee size cap — both SMEs and larger enterprises can apply
- Project must contribute to business growth, transformation, or capability development
- Business must demonstrate a genuine need for the project and the ability to co-fund it
- Project must align with one of three pillars: core capabilities, innovation and productivity, or market access
A key practical difference was that PSG was exclusively for SMEs, while EDG was open to businesses of all sizes. Under EDGE, both SMEs and non-SMEs can apply; SMEs get up to 50% support (70% for internationalisation and sustainability) and non-SMEs up to 30% (50%).
Funding Amounts and Support Levels
The financial support available under each grant differs substantially, and this has a direct impact on the scale and ambition of the marketing projects you can undertake.
PSG funding: PSG supported up to 50% of qualifying costs, subject to an overall cap per company across all PSG applications (S$30,000 for April 2023 to March 2026). That made it ideal for specific, defined marketing solutions such as an SEO package, a social media marketing tool or a customer relationship management system, but larger, multi-faceted projects were not fully covered. Under EDGE, single-function digital solutions have a similar S$30,000 annual sub-cap.
EDG funding: EDG supported up to 50% of qualifying project costs for most businesses, with enhanced support of up to 70% in certain categories or support periods, and no fixed dollar cap. That suited larger marketing transformation projects costing $50,000, $100,000 or more. Under EDGE, all support for a company shares one S$100,000 annual cap.
Practical funding comparison for marketing projects:
| Marketing Project | Estimated Cost | PSG Support (50%) | EDG Support (50%) |
|---|---|---|---|
| Basic SEO package | $10,000 | $5,000 | $5,000 |
| Google Ads management (6 months) | $18,000 | $9,000 | $9,000 |
| Comprehensive digital marketing strategy | $50,000 | Exceeds PSG cap | $25,000 |
| Full digital transformation (SEO, SEM, social, content) | $120,000 | Not suitable | $60,000 |
As the table shows, PSG worked well for smaller, focused marketing investments, while EDG suited larger, multi-channel marketing projects with substantial budgets. Under EDGE, the same distinction applies between single solutions and project applications, within one annual cap.
Project Scope and Flexibility
The scope of projects each grant supports is fundamentally different, and this distinction is crucial for marketing initiatives.
PSG project scope: PSG was designed for the adoption of pre-approved, standardised solutions. You selected a package from a catalogue that had already been vetted, chose the corresponding vendor and applied. The advantages were simplicity and speed; the trade-off was limited customisation. EDGE single-solution applications work similarly, with pre-approved vendors only for certain activities.
Examples of PSG-eligible marketing solutions included:
- Pre-approved SEO packages with defined deliverables
- Social media management solutions
- E-commerce platform setups with marketing features
- Customer relationship management (CRM) systems
- Email marketing automation tools
EDG project scope: EDG supported customised, bespoke projects tailored to specific business needs, with no pre-approved solution catalogue. You worked with your chosen vendor to design a project combining Google Ads, SEO, content marketing, web development and more into a single cohesive project. EDGE project applications offer the same flexibility.
Examples of EDG-eligible marketing projects included:
- Comprehensive digital marketing strategy and implementation
- Market expansion campaigns targeting new customer segments or geographies
- Brand transformation projects including website redesign and content overhaul
- Data-driven marketing capability development with analytics and automation
- Integrated multi-channel campaigns combining paid, organic, and owned media
The same logic applies under EDGE: if a ready-made solution meets your marketing needs, a single-solution application is faster and simpler; if you need a customised approach, a project application gives you the flexibility to design around your requirements.
Application Process Comparison
The application process differed significantly between PSG and EDG, both in complexity and duration. EDGE keeps a similar contrast: about one week for applications using a pre-approved vendor and up to ten weeks for others.
PSG application process (until September 2026):
- Browse pre-approved solutions on GoBusiness and select your preferred package and vendor
- Obtain a quotation from the pre-approved vendor
- Log in to BGP and submit your application with required documents
- Wait for evaluation (typically 4-8 weeks)
- Receive Letter of Offer and commence project
The PSG process was streamlined because the solution had already been vetted, so applications mainly confirmed eligibility and business need, with lighter documentation and faster evaluation.
EDG application process (until September 2026):
- Identify the business challenge and work with your vendor to develop a customised project proposal
- Prepare detailed documentation including project description, expected outcomes, budget breakdown, and supporting evidence
- Submit via BGP with comprehensive attachments
- Undergo detailed evaluation, which may include queries and requests for additional information (8-16 weeks)
- Receive Letter of Offer and commence project
EDG applications required more upfront preparation and a longer evaluation period, in exchange for greater flexibility and potentially higher funding. EDGE project applications are similar, and for complex digital marketing transformations the additional effort remains worthwhile.
Which Grant to Choose for Marketing Projects
The best grant for your marketing project depends on several factors specific to your business situation. Here is a practical guide to help you decide.
PSG suited you if:
- Your business qualifies as an SME (turnover below $100 million, fewer than 200 employees)
- You need a specific, defined marketing solution such as an SEO package or CRM system
- Your project budget is under $30,000
- You want a faster, simpler application process
- A pre-approved solution on GoBusiness meets your requirements
- You need to get started relatively quickly (within 4-8 weeks)
EDG suited you if:
- Your project requires a customised, multi-faceted approach
- Your project budget exceeds $30,000
- No pre-approved PSG solution adequately addressed your needs
- You want the flexibility to choose any qualified vendor
- Your business has outgrown the SME classification
- Your project spans multiple marketing channels and requires integration
- You are undertaking a significant business transformation that includes marketing as a core component
For many Singapore businesses investing in content marketing, the decision came down to project complexity: a straightforward content package fitted PSG, while a comprehensive content strategy integrated with SEO, email and paid advertising called for EDG. Under EDGE, the same choice is between a single-solution and a project application.
Could You Use Both PSG and EDG? (And How EDGE Handles It)
Yes, businesses could apply for both PSG and EDG, with important conditions. Under EDGE, you can likewise fund separate activities, all within one S$100,000 annual cap.
Separate projects, separate funding. You could use PSG for one project and EDG for a different one, provided there was no overlap in the costs claimed — for example, PSG for a CRM implementation and EDG for a comprehensive digital marketing strategy. Under EDGE, the same two projects would be separate activities.
No double-dipping. The same cost item could not be claimed under both grants, and the same rule applies across EDGE activities. The grants body cross-checks applications to prevent duplicate funding.
Strategic grant stacking. Some businesses strategically use both grants to fund different components of their digital transformation. For instance:
- PSG (now an EDGE digital solution) for adopting a pre-approved email marketing automation tool
- EDG (now an EDGE project) for a customised brand strategy and multi-channel marketing campaign
This approach maximises the total funding available while ensuring compliance with each grant’s requirements. Discuss your strategy with your vendor to ensure the projects are scoped and documented as distinct initiatives.
Making Your Decision: A Practical Framework
To help you make a confident decision, work through this practical framework that considers your business situation, marketing needs, and strategic priorities.
Step 1: Confirm your eligibility. EDGE requires a Singapore-registered business with at least 30% local ownership; SMEs receive higher support levels than non-SMEs. Under the old schemes, non-SMEs could only use EDG.
Step 2: Define your project scope. Write a clear description of what you want to achieve. If it can be described in one or two sentences and matches a ready-made solution, a single-solution application (the old PSG route) may be enough. If it needs a multi-channel, multi-phase description, a project application (the old EDG route) is the better fit.
Step 3: Estimate your budget. Calculate the total project cost. Single-function digital solutions are capped at S$30,000 of support a year, and all EDGE support at S$100,000 a year (PSG had a S$30,000 per-company cap; EDG had none).
Step 4: Assess your timeline. If you need to move quickly, an application using a pre-approved vendor (about one week under EDGE) may be preferable. Project applications can take up to about ten weeks (EDG took 8-16 weeks).
Step 5: Evaluate vendor preferences. If you have a specific web design or marketing vendor you want to work with, check whether the EDGE activity requires a pre-approved vendor. For activities that do not, you can engage any qualified vendor, as EDG allowed.
Step 6: Consult with your vendor. Experienced vendors can advise on which grant best suits your project based on their knowledge of approval patterns, evaluation criteria, and funding structures. Their guidance can save you time and improve your chances of approval.
Taking the time to work through this framework ensures you apply for the right grant, with the right scope, at the right time — maximising your chances of approval and the impact of your marketing investment.
PSG vs EDG vs EDGE: How the New Grant Compares
| PSG (closed) | EDG (closed) | EDGE Grant | |
|---|---|---|---|
| Status | No new applications after 29 Sep 2026 | No new applications after 29 Sep 2026 | Open since 30 Sep 2026 |
| What it funded | Pre-approved, off-the-shelf solutions | Customised capability and transformation projects | 8 business areas and over 150 activities, replacing PSG, EDG and MRA |
| Support for SMEs | Up to 50% | Up to 50% | Up to 50%; up to 70% for internationalisation and sustainability |
| Cap | Per-company cap (S$30,000 for Apr 2023 to Mar 2026) | Project-based | S$100,000 per company per year; S$30,000 sub-cap for single-function digital solutions |
In practice, the PSG-style purchase of a software tool now maps to EDGE’s Automation & Digitalisation activities, while EDG-style strategy and capability projects map to areas such as Business Strategy and Innovation. Overseas projects that would have gone to MRA sit under Internationalisation. Because each activity has its own support level and vendor rules, read the activity page on the EDGE Grant site before you plan. Our EDGE Grant guide covers eligibility and how to apply.
Frequently Asked Questions
What is the difference between PSG, EDG and EDGE?
PSG funded pre-approved off-the-shelf solutions and EDG funded customised capability projects. Both closed to new applications on 29 September 2026 and were merged, with MRA, into the EDGE Grant, which covers over 150 activities across 8 business areas.
Is the PSG or EDG grant still available?
No. The PSG and EDG schemes stopped accepting new applications on 29 September 2026, together with the other schemes merged into the EDGE Grant. New applications go through EDGE from 30 September 2026.
Can I still claim my approved PSG or EDG project?
Yes. Enterprise Singapore says ongoing PSG or EDG submissions and projects continue to be processed. Complete the project and submit your claim through the Business Grants Portal.
How much can a company get under EDGE?
Up to S$100,000 per company per year across all eligible activities, counted from 1 April to 31 March. Within that, no more than S$30,000 can go to single-function digital solutions. Support is up to 50% for SMEs (30% for non-SMEs), and up to 70% for SMEs (50% for non-SMEs) on internationalisation and sustainability activities.
Which grant should I use for a marketing project now?
Find the EDGE activity that matches the project: Internationalisation for overseas promotion and market entry, Automation & Digitalisation for software tools, and Business Strategy for strategy work. Support levels and vendor rules differ by activity.
Does EDGE cover digital marketing or website development?
Yes. EDGE brings together the kinds of projects PSG, EDG and MRA used to fund, so digital marketing tools and websites fall under Automation & Digitalisation (single-function solutions capped at S$30,000), branding and marketing strategy under Business Strategy, and overseas promotion under Internationalisation. Check the relevant activity page and IMDA’s SMEs Go Digital listings before you commit.
