Maximise your brand visibility with our digital out-of-home advertising services in Singapore. We plan, deploy, and optimise programmatic DOOH campaigns across high-traffic locations island-wide. From MRT stations to Orchard Road billboards, we help Singapore businesses capture attention where it matters most.
Leverage data-driven targeting to display your ads at the right time and place, reaching your ideal audience across Singapore’s busiest districts.
Island-Wide Network
Access premium digital screen placements at MRT stations, shopping malls, bus shelters, and commercial hubs throughout Singapore.
Real-Time Analytics
Track impressions, engagement metrics, and campaign performance with comprehensive dashboards updated in real time.
Our Process
1
Audience Analysis
We study your target demographics, foot traffic patterns, and competitive landscape to identify high-impact locations across Singapore.
2
Creative Development
Our designers produce eye-catching digital creatives optimised for various screen formats and viewing distances.
3
Campaign Deployment
We launch your programmatic DOOH campaign, managing bidding strategies, scheduling, and placement across the selected network.
4
Optimisation & Reporting
Continuous monitoring and data-driven adjustments ensure maximum ROI, with transparent monthly performance reports.
Digital OOH in Singapore: Planning Campaigns That Use the Screen’s Strengths
Digital out-of-home screens can do things printed billboards cannot: change creative by time of day, switch messages based on weather or live data, and run short bursts without production and installation costs for each change. Campaigns that use these strengths consistently outperform ones that simply put a static poster on a screen.
Daypart and context
Singapore’s commuting patterns are highly predictable, which makes dayparting effective. Breakfast and coffee offers suit morning transit screens, while retail and dining messages work better in the late afternoon and evening near malls and CBD exits. Weather-triggered creative, such as promoting cold drinks on hot afternoons or delivery services during heavy rain, makes ads feel timely rather than generic.
Programmatic versus direct buying
Direct bookings with media owners guarantee specific sites and share of voice, which suits launches and brand campaigns. Programmatic DOOH lets you buy impressions across many screens based on audience and time, with the flexibility to pause, shift budget or change creative quickly. Many campaigns combine both. Our article on digital out-of-home advertising explains the formats in more detail.
Creative that works in seconds
Viewers glance at a screen for a few seconds, so one message, large type, strong brand cues and minimal text are essential. Motion should support the message rather than distract from it, and creative needs to stay legible on smaller screens such as lift and kiosk panels as well as large-format displays. For a wider comparison of channels, see our hub on advertising in Singapore.
Who Digital OOH Advertising Is For
Brands launching a product, outlet or campaign that needs mass visibility in specific areas fast.
Retail and F&B businesses targeting malls and high-footfall precincts near their stores.
Property, education and finance advertisers who want to reach commuters along particular MRT lines or roads.
Digital-first brands adding a physical layer to search and social campaigns.
What’s Included
Media planning: choosing screens by location, audience, dayparts and budget, across MRT, malls, roadside LED and building displays.
Buying: direct bookings with media owners or programmatic DOOH buying with audience and time targeting.
Creative: motion-ready artwork sized to each network’s specs, designed to read in a few seconds.
Approvals: preparing creative for media-owner content checks and sector rules.
Measurement: proof of play, branded-search and website uplift in campaign areas, and QR or offer-code tracking.
How DOOH Pricing Works in Singapore
DOOH is bought either as fixed screen packages or programmatically by impressions. Rates published on our outdoor billboard advertising and MRT advertising pages give a sense of scale:
Programmatic DOOH: roughly S$8–25 CPM, which opens the channel to smaller budgets.
MRT digital screens: about S$1,500–5,000 per screen.
Roadside LED billboards: about S$15,000–50,000 a month.
Orchard Road and CBD building displays: about S$25,000–80,000 a month.
A basic outdoor campaign can start from around S$3,000–5,000 a month, while meaningful multi-touchpoint impact typically needs S$15,000–30,000 a month. GST and production are extra.
Our DOOH Campaign Process
Brief: objectives, audiences, areas and flight dates.
Plan: a screen mix with reach estimates and costs, compared against static OOH where it makes sense.
Create: short, legible creative with variants by location or time of day.
Launch and report: proof of play and the uplift metrics agreed at the brief stage.
How to Choose a DOOH Advertising Partner
Ask which networks they can buy. MRT, mall, roadside and building screens are owned by different media owners. A good partner can compare them, not just sell one.
Ask about programmatic access. Programmatic buying lets you target by time and location and start smaller. Check whether it is available for your plan.
Check measurement plans. Proof of play is the minimum. Ask how uplift in branded search, website visits or store traffic will be measured.
Get creative support. Screens need short, legible, motion-ready creative. Make sure artwork for each format is included or quoted.
DOOH (digital out-of-home) advertising is advertising on digital screens in public spaces, such as MRT stations, malls, roadside LED billboards and building displays. Unlike printed billboards, screens can rotate ads, change by time of day and be bought programmatically.
Programmatic DOOH lets you buy outdoor screen impressions through a platform, similar to online display, with targeting by location, time and audience and budgets that can start much smaller than fixed packages.
Yes. We plan and buy outdoor and digital out-of-home media in Singapore, produce the creative and connect it with your search and social campaigns.
Yes. Digital screens can rotate different creative by daypart, weather or location, for example breakfast offers in the morning and dinner offers in the evening.
Digital OOH advertising services involve placing your brand’s content on electronic screens in public spaces across Singapore. These include digital billboards, interactive kiosks, and transit displays that reach commuters and shoppers throughout the day.
Costs vary by location, screen size and campaign duration. Programmatic DOOH is bought by impressions at roughly S$8–25 CPM, so budgets can start from a few thousand dollars. Fixed packages range from about S$1,500–5,000 per MRT digital screen to S$15,000–50,000 a month for roadside LED billboards.
We have access to screens across MRT stations, bus interchanges, Orchard Road, Marina Bay, shopping malls, and HDB town centres. Our network covers all major districts in Singapore.
Yes. Programmatic DOOH uses data such as time of day, weather conditions, and foot traffic demographics to serve your ads to the most relevant audiences at each location.
We track impressions, estimated reach, dwell time, and can integrate with mobile data to measure footfall attribution. Post-campaign brand lift studies are also available.
A typical campaign can go live within one to two weeks, including creative development and media booking. Programmatic campaigns can launch even faster once creatives are approved.
Absolutely. We frequently run integrated campaigns that retarget people exposed to your DOOH ads with mobile and display ads, creating a seamless omnichannel experience across Singapore.
Bold visuals with minimal text perform best on outdoor screens. We recommend high-contrast designs, short video loops of 10 to 15 seconds, and clear calls to action tailored to the Singaporean audience.
Media owners review creative against their content policies and the Singapore Code of Advertising Practice before it goes live, and some categories, such as alcohol, health and financial products, face extra scrutiny. Build in time for approval, especially if you plan several creative variations.
Programmatic buys can run for a few days, which suits promotions and events. Direct bookings with media owners are often sold in weekly or longer packages. The right length depends on your goal: short bursts for time-bound offers, longer flights for building awareness.
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