Unlock Full-Funnel Growth with Performance Max Campaign Services

Unleash the Power of Automated Campaign Optimisation

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Harness comprehensive data and machine learning with Performance Max to enhance campaign results across every Google channel.

Why Choose Our Performance Max Campaign Services?

Single Campaign, Multiple Channels: Unified Advertising Efforts

By integrating all your advertising efforts into one powerful campaign, Performance Max optimises budget allocation and targeting across all Google Ads channels to maximise results

Data-Driven Optimisation: Leverage AI for Superior Results

Utilise Google's machine learning to automatically optimise bids, placements, and creative combinations, enhancing your reach and conversion rates more efficiently than ever.

Custom Goal Achievement: Focus on Your Objectives

Whether it's driving online sales, generating leads, or increasing foot traffic to physical stores, Performance Max is designed to achieve your specific business goals.

Our Performance Max Campaign Process

Strategic Setup: Expert Campaign Configuration

Our team sets up your Performance Max campaigns by defining conversion goals, selecting the right asset groups, and ensuring your input signals (audience and conversion data) are primed for optimal performance.

Continuous Campaign Management: Ongoing Optimisation and Scaling

We monitor campaign performance closely, making adjustments to strategies as needed based on real-time data to continually refine and scale your campaigns.

Reporting and Analytics: Transparent Performance Insights

Receive detailed reports that breakdown campaign performance across all channels, providing actionable insights that inform future marketing decisions.

Hear What Our Clients have to Say about us

The team at Marketing Agency Singapore helped us launch a successful PPC campaign that exceeded our expectations. Their attention to detail and proactive communication made them a pleasure to work with.

Sarah Lim

Marketing Director

We relied on their creative development team to overhaul our brand identity, and the results were astonishing. The new branding has given us a fresh, modern look that has attracted more clients than ever before.

Mike Tan

Owner

Marketing Agency Singapore transformed our online presence with their expert SEO services. Our website traffic has doubled, and sales have increased significantly. They are true professionals who deliver on their promises.

Jason Wong

Frequently asked questions

What is a Google Performance Max campaign?

Performance Max is a Google Ads campaign type that allows advertisers to access all of Google’s advertising inventory from a single campaign. It uses advanced machine learning to automatically optimise ad placements and bidding across YouTube, Google Search, Google Display Network, Gmail, and Google Maps based on the specified conversion goals of the advertiser.

How does Performance Max differ from other Google Ads campaigns?

Unlike traditional Google Ads campaigns that require separate campaigns for different channels, Performance Max combines all channels into one. This unified approach allows for more comprehensive optimisation across all platforms, utilising machine learning to drive the best possible performance based on your conversion goals.

What are the main benefits of using Performance Max?

Performance Max campaigns offer several benefits, including simplified campaign management, broader reach across all Google properties, optimised budget allocation across channels, and enhanced performance driven by Google’s machine learning technology.

Who should use Performance Max campaigns?

Performance Max is suitable for any advertiser looking to maximise conversion values, whether it’s driving online sales, generating leads, or increasing foot traffic to physical locations. It’s particularly beneficial for those looking to leverage automation to optimise their advertising efforts across multiple Google channels.

What kind of goals can I achieve with Performance Max?

Performance Max campaigns can be tailored to a variety of goals, including but not limited to increasing online sales, lead generation, and growing offline store visits. The campaign settings allow you to specify the type of conversions you want to prioritise.

How do I set up a Performance Max campaign?

Setting up a Performance Max campaign involves creating a new campaign in your Google Ads account, choosing Performance Max as the campaign type, setting your budget, and defining your specific conversion goals. You’ll also need to provide various assets like images, headlines, and descriptions that Google’s algorithm will use to automatically create ads.

What assets are required to launch a Performance Max campaign?

You will need to provide text (headlines and descriptions), images, and videos. These assets are used by Google to automatically generate ads across different formats and platforms.

How does Google’s AI optimise Performance Max campaigns?

Google uses machine learning algorithms to test different combinations of the provided assets across various channels and formats. It continuously learns which combinations perform the best in terms of meeting your specified conversion goals and reallocates budget to the most effective strategies.

Can I use my existing data for targeting in Performance Max campaigns?

Yes, you can utilise your existing data from your Google Ads account, such as your customer match audiences and past campaign data. Performance Max uses this data, along with its own machine learning capabilities, to target and retarget the most relevant audiences.

How is success measured in Performance Small campaigns?

Success in Performance Max campaigns is measured based on the achievement of the predefined conversion goals. Key metrics include conversion rate, cost per action (CPA), return on ad spend (ROAS), and overall campaign profitability.

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