Boost Your App's Success with Comprehensive Google Universal App Campaign Services
Elevate Your App to New Heights
Harness the power of automation with Universal App Campaigns to propel your app’s growth across Google’s top channels.
- Take advantage of our specialised Google Universal App Campaign services to streamline your app promotion. By utilising machine learning, UAC optimises your ads across Google’s platforms, ensuring your app reaches the ideal users at the right time, driving instals and engagement.
Why Choose Our Google Universal App Campaign Services?
Comprehensive Platform Coverage: Maximise Visibility
Advanced Machine Learning: Smarter Advertising
Performance Focus: Driven by Results
Our Google Universal App Campaign (UAC) Process
Target Setting and Budget Optimisation: Strategic Campaign Management
We set up your UAC with specific goals based on your app’s needs, whether it’s maximising instals, focusing on in-app actions, or achieving a target return on ad spend (ROAS).
Creative Asset Development: Engage and Attract
Our creative team develops compelling ad assets, including videos, images, and text that resonate with your target audience, optimised for performance and user engagement.
We monitor campaign performance in real-time, making necessary adjustments to improve engagement and ROI.
Hear What Our Clients have to Say about us
Sarah Lim
Mike Tan
Jason Wong
Frequently asked questions
Google Universal App Campaigns are a streamlined advertising solution by Google that allows app developers to promote their apps across Google’s largest properties, including Google Search, Google Play, YouTube, and the Google Display Network, using a single campaign.
UAC uses machine learning to handle your app ad creation, placement, and bidding. You provide the ad assets, such as text ideas, images, and videos, and Google’s algorithms test different combinations and show the best-performing ads to users likely to install or take a specific action within your app.
You can set different goals for your UAC, such as increasing app instals or driving in-app conversions, such as purchases or sign-ups. Google optimises your campaigns based on the specific goal you choose.
Universal App Campaigns distribute your ads across several Google platforms: Google Search and Google Play for users searching for apps, YouTube for users watching related content, and the Google Display Network for users visiting app-related websites.
You need to provide various ad assets, including up to four lines of text, images, videos, and HTML5 assets if applicable. Google’s machine learning algorithms will then test different combinations of these assets to determine what performs best.
You set a daily or total budget for your campaign, and Google’s algorithms automatically optimise how your budget is spent across different platforms to achieve the best results based on your defined goal.
While Universal App Campaigns do not allow for manual targeting settings like other ad campaigns, Google’s machine learning automatically targets users most likely to meet your campaign goals based on the vast amount of data Google has on user behaviour and preferences.
Performance can be monitored directly from your Google Ads dashboard, where you can track metrics such as instals, conversion events, cost-per-install, and other relevant data to assess the success of your campaign.
Provide clear and compelling ad assets, ensure your app’s listing on Google Play is optimised, set realistic goals, and monitor your campaign performance regularly to make adjustments as needed.
Results can vary, but typically you may begin to see initial app install and activity within a few days after the campaign starts. Optimisation by Google’s algorithms usually improves performance over the first few weeks.