Newspaper Advertising Agency Singapore

Newspaper Advertising Services in Singapore

Reach a trusted, engaged readership with professional newspaper advertising services in Singapore. Despite the digital shift, newspaper advertising remains a powerful channel for reaching affluent, decision-making audiences across Singapore. We plan, design, and place newspaper ads that deliver brand impact and measurable response for your business.

Place Your Newspaper Ad

Why Choose Our Newspaper Advertising Services?

SPH Media Expertise

We have established relationships with The Straits Times, Business Times, Lianhe Zaobao, and other major Singapore publications, securing optimal placements and competitive rates.

Strategic Media Planning

Our media planners identify the ideal publications, sections, and timing to maximise your ad’s reach and impact among your target Singapore audience.

Creative Ad Design

Our design team creates visually compelling newspaper advertisements that capture attention, communicate your message clearly, and drive reader response.

Our Process

Audience & Publication Analysis

We identify which Singapore newspapers and sections your target audience reads, ensuring your ad reaches the right demographic.

Media Planning & Booking

We negotiate rates, select optimal ad sizes and positions, and secure placements that maximise visibility and value for your budget.

Creative Development

Our designers create print-ready advertisements with compelling visuals, clear messaging, and strong calls-to-action tailored for newspaper readers.

Placement & Tracking

We manage the placement process, verify ad publication, and track response metrics to measure campaign effectiveness in Singapore.

Newspaper Advertising in Singapore: Getting Value From Print in a Digital Era

Print readership has declined, but newspapers in Singapore still reach audiences that are hard to find elsewhere, especially older readers, decision-makers and households who trust established publications. Combined with each title’s digital edition and website, newspaper advertising remains a credible way to reach these groups.

Choose the title and section carefully

English, Chinese, Malay and Tamil dailies each reach distinct communities, and business, property, lifestyle and classified sections attract different readers. Matching the publication, language and section to your audience matters more than the size of the ad. Weekend editions often suit lifestyle and property advertisers, while weekday business pages suit B2B and financial services.

Formats that earn attention

Full-page and half-page ads deliver impact for launches and announcements, while strip ads and smaller placements work for frequency over a campaign. Advertorials can explain complex offerings in more depth, as long as they are clearly labelled as advertising. Our newspaper advertising guide compares formats in detail.

Measure print properly

Print is harder to track than digital, so build measurement in from the start: dedicated QR codes, short URLs, promo codes or phone numbers unique to the newspaper campaign. Pairing print with matching digital ads on the same publisher’s website extends reach and makes results easier to compare. For other offline channels, see our guide to advertising in Singapore.

What’s Included in Our Newspaper Advertising Services

Publication selection by audience: The Straits Times and The Business Times for English-reading and business audiences, Lianhe Zaobao and Lianhe Wanbao for Chinese readers, Berita Harian and Tamil Murasu for Malay and Tamil communities.
Booking: size, section, day and position, with deadlines and material specs handled.
Design and copy, including translated versions reviewed by native speakers.
Response tracking with QR codes, dedicated landing pages and promo codes.
Digital extensions on the publishers’ websites and apps where they add reach.

Indicative Newspaper Advertising Rates (2026)

The Straits Times: full-page colour about S$20,000 to S$45,000; run-of-paper about S$30 to S$80 per column centimetre.
The Business Times: full-page colour about S$12,000 to S$25,000; S$25 to S$60 per column centimetre.
Lianhe Zaobao: full-page colour about S$15,000 to S$35,000.
The New Paper / Lianhe Wanbao: full-page colour about S$8,000 to S$18,000.
Berita Harian / Tamil Murasu: full-page colour about S$5,000 to S$12,000.

Classified ads can start from around S$50 to S$300, and small display ads from about S$1,000 to S$3,000. A sustained campaign with weekly placements over three months typically needs S$50,000 to S$200,000. Rates change by day, section and package, so treat these as planning figures. Our newspaper advertising guide explains the options in more detail.

What to Check Before You Book Newspaper Advertising

Which newspaper and section your buyers actually read, by language and audience.
Booking and material deadlines for your chosen day and position.
Package deals for multiple insertions, which can lower the per-ad cost.
How response will be tracked, such as QR codes, landing pages or promo codes.
Translation and adaptation for Chinese, Malay or Tamil titles, reviewed by native speakers.

Schedule a Consultation

Frequently Asked Questions

Indicatively S$20,000 to S$45,000 for full-page colour, depending on day, section and package. A single impactful placement typically needs S$15,000 to S$30,000 including production.

Yes. Classified ads can start from around S$50 to S$300, and small display ads from about S$1,000 to S$3,000 depending on the publication and size.

It depends on your audience. Lianhe Zaobao reaches Chinese-reading readers that English dailies miss; many campaigns run both with adapted, not literally translated, copy.

Newspaper advertising services encompass media planning, creative design, rate negotiation, and ad placement in Singapore newspapers. We handle the entire process from strategy to publication for your business.

Yes, newspaper advertising remains effective for reaching affluent, older demographics and business decision-makers in Singapore. Print ads also carry higher trust and credibility compared to some digital formats.

We place ads in The Straits Times, Business Times, The New Paper, Lianhe Zaobao, Berita Harian, Tamil Murasu, and other Singapore publications. We recommend the best mix based on your target audience.

Costs depend on the publication, ad size, placement position, and frequency. A full-page colour ad in The Straits Times costs about S$20,000 to S$45,000, while classified ads can start from around S$50 to S$300. We negotiate the best rates for your budget.

Yes, our creative team designs professional, print-ready newspaper advertisements. We ensure your ad meets publication specifications, captures attention, and communicates your message effectively to Singapore readers.

We recommend booking at least two to four weeks in advance for standard placements. Premium positions and special sections in Singapore newspapers may require longer lead times, especially during peak periods.

Absolutely. We recommend integrated campaigns that combine newspaper advertising with digital marketing for maximum impact. Many Singapore publications also offer bundled print and digital advertising packages.

We use unique phone numbers, QR codes, dedicated landing pages, and promo codes to track responses from newspaper ads. This data helps measure ROI and optimise future placements in Singapore publications.

Print readership skews towards older and more affluent readers, professionals and households with long-standing subscriptions. Digital editions add younger and mobile readers. This makes newspapers well suited to financial services, property, healthcare, education and announcements aimed at established audiences.

Yes, in most cases. A QR code linked to a dedicated landing page gives readers an easy way to act and lets you measure how many responses the print ad generated.

Yes. Advertising in vernacular dailies is an effective way to reach specific communities, and creative should be written or adapted by native speakers rather than translated word for word, so the message feels natural to readers.

Newspaper Advertising Agency Services