Crisis Management Services

A crisis communications agency helps an organisation respond to an incident that threatens its reputation: assessing the situation, drafting statements, handling media and social media, and managing recovery afterwards.

Yes. We provide crisis PR and communications for Singapore businesses and executives, from first-response statements to media handling and reputation recovery.

Preparation is cheaper than response. A crisis plan, prepared holding statements and trained spokespeople shorten the time to a good first response, which shapes how the issue develops.

We offer crisis communications, media management, stakeholder engagement, social media crisis response, crisis preparedness planning, vulnerability audits, media training, and crisis simulation exercises.

Our crisis team mobilises within 2 to 4 hours of engagement. We can deploy holding statements within hours and comprehensive response strategies within 24 hours of being briefed on the situation.

Crisis response is billed based on scope and duration. We also offer annual retainer packages for crisis preparedness and on-call support. Contact us to discuss your requirements confidentially.

We handle media controversies, product recalls, data breaches, executive misconduct, workplace incidents, regulatory investigations, social media backlash, and operational disruptions across all industries.

Yes, we conduct crisis preparedness workshops, develop crisis playbooks, provide media training for spokespeople, and run realistic simulation exercises that test your organisation’s crisis response capabilities.

Yes, we provide real-time social media crisis management including monitoring, response coordination, community management, and sentiment tracking across all major platforms.

We protect reputation through proactive media management, transparent stakeholder communications, strategic narrative control, and rapid response protocols that demonstrate leadership and accountability.

Yes, we develop and execute post-crisis recovery programmes including positive media campaigns, stakeholder re-engagement strategies, and long-term reputation rebuilding initiatives.

Respond to genuine questions and factual errors with consistent, calm replies that point to your official statement, and avoid arguing with individual commenters. Deleting legitimate criticism usually makes things worse. Abusive or illegal content can be moderated according to your published community guidelines.

Track media mentions, social sentiment, search results for your brand and enquiries from customers and staff. When coverage and conversation return close to normal levels, shift from response to recovery: review what happened, update your plan and rebuild trust through visible follow-through on your commitments.

A crisis holding statement should acknowledge the situation, express concern for anyone affected, state what the organisation is doing now and commit to a time for the next update. It should avoid speculation, blame or unconfirmed details. Publishing a short holding statement quickly is almost always better than silence, and the same wording should appear across the website, social channels, staff messages and media responses.

Look for a crisis communications firm that can mobilise within hours, has handled similar incidents such as data breaches, recalls or viral complaints, and understands Singapore regulators, media and online forums. It should be able to coordinate with legal and data-protection advisers, handle social media as well as press, and support recovery afterwards, including search result clean-up. A preparedness retainer secures guaranteed availability before a crisis hits.

Crisis management is the short-term response to a live incident: assessing the situation, issuing statements, handling media and social media, and containing damage. Reputation management is the longer-term work of shaping how a brand or person appears online, including reviews, search results and positive content. In Singapore the two usually overlap, with crisis response followed by a recovery phase that rebuilds search results and stakeholder trust.

Under the PDPA, once an organisation assesses that a data breach is notifiable, it must notify the PDPC no later than three calendar days after that assessment. Affected individuals must also be informed where the breach is likely to cause them significant harm. The assessment itself should be done without undue delay, so crisis communications, legal counsel and the Data Protection Officer need to work together from the first hours.

Small, contained issues can often be handled in-house with a prepared crisis plan and trained spokesperson. A crisis agency adds value when an incident involves media enquiries, viral social media backlash, regulators or executives, because it brings tested frameworks, media relationships and an outside view under pressure. Many Singapore organisations combine both: an internal crisis team supported by an agency on retainer for escalation.