PSG Grant Singapore: How to Use the Productivity Solutions Grant for Your Business

PSG Grant Singapore: How to Use the Productivity Solutions Grant for Your Business

The Productivity Solutions Grant (PSG) is one of Singapore’s most accessible government grants for businesses looking to adopt digital solutions. Designed to help small and medium enterprises (SMEs) embrace technology without bearing the full cost, PSG provides funding support of up to 50% for pre-approved IT solutions and equipment. For businesses seeking to strengthen their digital marketing capabilities, the grant opens doors to tools and platforms that might otherwise stretch tight budgets.

Administered by Enterprise Singapore (EnterpriseSG), PSG has been a cornerstone of the government’s push to help local businesses go digital since its launch. In 2026, the grant continues to support thousands of Singapore SMEs each year, with marketing-related solutions among the most popular categories. Whether you need a customer relationship management (CRM) system, an e-commerce platform, or digital marketing tools, PSG can offset a significant portion of the cost.

This guide covers everything you need to know about the PSG grant in Singapore — from eligibility requirements and funding quantum to the full list of pre-approved marketing solutions and a step-by-step walkthrough of the application process via the Business Grants Portal (BGP).

What the PSG Grant Covers

The Productivity Solutions Grant supports the adoption of pre-approved IT solutions, equipment, and consultancy services that help businesses improve productivity. Unlike broader grants that fund customised projects, PSG works on a catalogue model — businesses choose from a list of solutions that have already been vetted and approved by the government.

The grant covers several broad categories of digital solutions relevant to modern business operations. These include customer management and sales solutions, digital marketing platforms, inventory and logistics management tools, data analytics systems, cybersecurity solutions, and accounting and human resource management software. Each category contains multiple pre-approved vendors and solution packages at varying price points.

For marketing-focused businesses, the most relevant PSG categories include digital marketing solutions (covering search engine optimisation, search engine marketing, and social media management), e-commerce platforms (enabling online sales channels), and customer management solutions (CRM systems that integrate marketing and sales workflows). These solutions are particularly valuable for SMEs building their digital marketing capabilities for the first time.

It is important to note that PSG does not cover ongoing subscription fees beyond the initial supported period, custom software development, or solutions that are not on the pre-approved list. The grant is designed for off-the-shelf adoption rather than bespoke projects — businesses needing highly customised solutions may be better served by the Enterprise Development Grant (EDG) instead.

Eligibility Criteria for PSG

PSG eligibility is deliberately broad, designed to include the vast majority of Singapore SMEs. However, there are specific criteria that your business must meet before applying.

Criteria	Requirement
Business Registration	Registered and operating in Singapore
Company Size	Group annual sales turnover not more than $100 million, OR group employment size not more than 200 employees
Minimum Shareholding	At least 30% local shareholding (by Singapore Citizens or Permanent Residents)
Purchase Timing	Must not have made any payment or signed any contract with the vendor before the grant is approved
Solution Deployment	Must use the solution in Singapore
Sector Restrictions	Open to most sectors; some solutions are sector-specific

The 30% local shareholding requirement is the criterion that most commonly catches businesses off guard, particularly those with significant foreign investment. Ensure your ACRA records reflect the correct shareholding structure before applying. Additionally, businesses must not have commenced the project — meaning you cannot purchase the solution first and apply for reimbursement afterwards. The grant approval must come before any commitment to the vendor.

Sole proprietorships, partnerships, and companies limited by guarantee are all eligible, provided they meet the above criteria. Non-profit organisations and social enterprises registered as companies can also apply. However, the business must be in active operation — dormant companies or those undergoing liquidation are not eligible.

PSG Funding Quantum and Support Levels

As of 2026, the PSG grant provides funding support of up to 50% of the qualifying cost of the solution. This is the standard support level that has been in place since the post-pandemic enhanced rates were wound down. The maximum grant amount varies depending on the specific solution category, but the 50% co-funding ratio applies across the board.

Each pre-approved solution package on the PSG list has a defined supportable cost, which represents the maximum amount on which the 50% co-funding is calculated. If the actual solution cost exceeds the supportable cost, the business bears the full difference. For example, if a digital marketing solution has a supportable cost of $10,000 and the vendor charges $12,000, the grant covers 50% of $10,000 ($5,000), and the business pays $7,000 out of pocket.

Businesses can apply for multiple PSG solutions simultaneously or over time, but there is a cap on the total amount of PSG funding each business can receive. Each application is assessed independently, and approval for one solution does not guarantee approval for another. The key is demonstrating that each solution serves a genuine business need and will be actively used.

Grant disbursement follows a claims-based model. After your application is approved and you purchase the solution, you submit a claim through the Business Grants Portal with supporting documents (invoices, proof of payment, proof of solution deployment). The grant amount is then disbursed to your designated bank account, typically within four to six weeks of claim approval.

Pre-Approved Marketing Solutions Under PSG

The PSG catalogue includes numerous marketing-related solutions that can significantly enhance your digital capabilities. These fall into several subcategories, each addressing different aspects of marketing operations.

Digital marketing solutions: These packages typically include SEO tools and services, Google Ads management platforms, and social media management tools. Pre-approved vendors offer bundled solutions that combine software licences with initial setup, training, and a defined support period. These are ideal for SMEs that want a structured entry into digital marketing without piecing together separate tools.

E-commerce solutions: For businesses looking to sell online, PSG covers e-commerce platforms with integrated marketing features including product listing optimisation, payment gateway integration, and basic digital storefront setup. Solutions from vendors such as Shopify-based packages and locally developed platforms are available, with costs typically ranging from $5,000 to $20,000 before grant support.

Customer relationship management (CRM): CRM solutions under PSG help businesses manage customer data, track interactions, and automate marketing communications. These platforms integrate with email marketing workflows, enabling targeted campaigns based on customer behaviour and purchase history. Popular pre-approved CRM solutions include packages built on Salesforce, HubSpot, and locally developed alternatives.

Website and online presence solutions: Some PSG packages cover website development and optimisation, including responsive design, basic SEO setup, and content management system deployment. These solutions are particularly relevant for businesses establishing their first professional web presence or upgrading from outdated platforms.

To find the full list of pre-approved solutions, visit the GoBusiness website and navigate to the PSG section. You can filter solutions by category, vendor, and price range to identify packages that match your requirements and budget.

How to Apply for PSG via the Business Grants Portal

The PSG application process is conducted entirely online through the Business Grants Portal (BGP). While the process is straightforward, careful preparation ensures a smooth application.

Step 1 — Identify your solution: Browse the pre-approved solution list on the GoBusiness website. Shortlist solutions that match your business needs and contact the pre-approved vendors for detailed quotations. Compare at least two or three vendors before deciding.

Step 2 — Obtain a quotation: Request a formal quotation from your chosen vendor. The quotation must match the pre-approved solution package listed on the PSG catalogue — vendors cannot modify the approved package scope or pricing structure without prior approval from EnterpriseSG.

Step 3 — Prepare your documents: Gather the required supporting documents, including your latest ACRA business profile, vendor quotation, and a brief description of how the solution will be used in your business operations. Ensure your company’s Corppass account is active and that the authorised personnel have the correct Corppass roles to submit grant applications.

Step 4 — Submit via BGP: Log in to the Business Grants Portal using your Corppass credentials. Select “Get New Grant” and choose the Productivity Solutions Grant. Fill in your company details, select the specific pre-approved solution and vendor, upload the required documents, and submit the application.

Step 5 — Await approval: Processing time for PSG applications is typically four to six weeks, though this can vary during peak periods. You will receive email notifications on the status of your application. Do not proceed with the purchase or sign any contract with the vendor until you receive the Letter of Offer.

Step 6 — Accept and proceed: Once approved, accept the Letter of Offer on the BGP within the stipulated timeframe. You can then proceed with the vendor engagement, solution deployment, and payment.

Step 7 — Submit your claim: After the solution is fully deployed and payment is made, submit your claim through the BGP with all supporting documents — invoices, payment receipts, screenshots or evidence of solution deployment. Claims must be submitted within the timeframe specified in your Letter of Offer.

Common PSG Application Mistakes to Avoid

Despite the relatively simple process, several common mistakes lead to application rejections or delays. Avoiding these pitfalls saves considerable time and frustration.

Premature purchase: The single most common mistake is engaging the vendor or making payment before the grant is approved. Any evidence of prior commitment — a signed contract, a deposit, or even an email confirming the order — can result in automatic disqualification. Wait for the Letter of Offer before proceeding with any vendor engagement.

Incorrect Corppass setup: Ensure the person submitting the application has the correct Corppass e-Service access for the Business Grants Portal. Corppass role assignment issues cause significant delays, particularly for businesses that have recently changed their authorised personnel.

Mismatched quotations: The vendor quotation must align exactly with the pre-approved solution package. If the quotation includes items or services not covered under the approved package, or if the pricing structure differs, the application may be rejected. Work with your vendor to ensure the quotation matches the PSG listing precisely.

Incomplete documentation: Missing documents are a leading cause of processing delays. Double-check that your ACRA profile is up to date (no older than three months), your quotation is complete and signed, and all required fields in the BGP application are filled in accurately.

Late claims: After approval, businesses have a defined window to complete their purchase and submit claims. Missing the claim deadline means forfeiting the grant, even if the application was approved. Set calendar reminders for all critical deadlines in your Letter of Offer.

Maximising Your PSG Grant for Marketing

To extract maximum value from your PSG grant, approach the process strategically rather than simply picking the cheapest available solution.

Align solutions with your marketing strategy: Before browsing the PSG catalogue, define your marketing priorities. If your primary goal is lead generation, a CRM with marketing automation capabilities may deliver more value than a standalone social media tool. If online sales are the priority, an e-commerce platform with integrated marketing features should take precedence. Speak with a digital marketing agency to clarify your priorities before selecting a solution.

Consider integration and scalability: Choose solutions that integrate with your existing technology stack and can scale as your business grows. A CRM that does not connect with your email platform or a marketing tool that cannot handle increased volumes creates friction that undermines the investment. Check integration capabilities and user limits before committing.

Invest in training: Many PSG solutions include basic training as part of the package, but this is often insufficient for teams with limited digital experience. Budget for additional training beyond what the PSG package provides — the grant covers the tool, but your team’s ability to use it effectively determines the actual return on investment.

Combine with other grants: PSG can be used alongside other government support schemes, provided there is no double-dipping on the same cost item. For example, you might use PSG to adopt a digital marketing platform while applying for the SkillsFuture Enterprise Credit (SFEC) to fund training courses for your team to master the platform. This layered approach maximises the total government support available to your business.

Plan for the long term: PSG typically covers the initial subscription period and setup costs, but ongoing subscription fees become your responsibility after the supported period ends. Factor these recurring costs into your budget planning to avoid surprises. A solution that costs $200 per month after the grant period may represent a significant ongoing commitment for a small business.

Building strong content marketing foundations alongside your PSG-funded tools ensures that the technology investment translates into tangible business results rather than becoming an expensive but underutilised asset.

Soalan Lazim

What is the maximum funding amount under PSG?

PSG provides up to 50% co-funding of the qualifying cost for each pre-approved solution. The actual dollar amount depends on the specific solution — some packages have supportable costs of $5,000 while others exceed $30,000. Each business can apply for multiple solutions, but there is an overall cap on total PSG funding per entity. Check the specific solution listing on the GoBusiness website for exact supportable amounts.

Can I apply for PSG if my company has foreign shareholders?

Yes, provided at least 30% of the company’s shares are held by Singapore Citizens or Permanent Residents. The 30% local shareholding can be distributed among multiple local shareholders — it does not need to be held by a single individual. Check your ACRA business profile to confirm your shareholding structure before applying.

How long does PSG approval take?

Standard processing time is four to six weeks from submission of a complete application. However, processing times can extend during peak periods or if additional information is required. Incomplete applications or those requiring clarification take significantly longer. Submit a thorough, well-documented application to minimise delays.

Can I use PSG for ongoing digital marketing services like SEO or Google Ads management?

PSG is designed for the adoption of digital solutions (software and tools) rather than ongoing service retainers. While some PSG packages include an initial period of managed services as part of the solution setup, long-term marketing management services — such as monthly SEO or Google Ads management — are generally not covered. For ongoing marketing services, consider the Enterprise Development Grant (EDG) which has broader project scope.

What happens if I change my mind after PSG approval?

If you decide not to proceed with the approved solution, you can withdraw your application through the Business Grants Portal. There is no penalty for withdrawal, and it does not affect your eligibility for future PSG applications. However, if you have already purchased the solution and then decide you do not want to claim the grant, you simply do not submit the claim — you bear the full cost yourself.

Can I apply for PSG for a solution I am already using?

No. PSG is strictly for new adoption of solutions. If you are already using a particular software or platform, you cannot apply for PSG funding to cover its cost retrospectively. However, if you are upgrading to a significantly different solution — for example, migrating from a basic free tool to a pre-approved enterprise platform — this may qualify as a new adoption. Consult with EnterpriseSG or the pre-approved vendor for guidance on your specific situation.